Japan Tobacco Launches Nordic Spirit Nicotine Pouches in Japan; Nationwide Rollout Starts April 6

Mar.04

Japan Tobacco (JT) has introduced the new Nordic Spirit nicotine pouch brand in Japan. The Cola Fizz Medium flavor began early sales on March 3, 2026 via the CLUB JT online shop, and will be rolled out sequentially from April 6 through nationwide channels including 7-Eleven, Lawson, and NewDays. The Berry Mix Medium flavor is expected to launch on CLUB JT around mid-March.

Key Takeaways

March 2026: Nordic Spirit Cola Fizz Medium nicotine pouches begin early sales on the CLUB JT online shop
From April 6, 2026: Phased nationwide availability at 7-Eleven, Lawson, and NewDays
Mid-March 2026: Nordic Spirit Berry Mix Medium nicotine pouches expected to go on sale on CLUB JT
Product positioning: A nicotine pouch proposing a “new style of tobacco,” used by placing a pouch in the mouth; hands-free
Product details: Made in Sweden; taste described as lasting about 30 minutes; smoke-free and odor-free

2Firsts, March 4, 2026

According to information on Japan Tobacco’s official website, Japan Tobacco (JT) has officially launched the Nordic Spirit nicotine pouch brand in the Japanese market. The brand is positioned as a nicotine pouch proposing a “new style of tobacco,” with two initial products: Cola Fizz Medium and Berry Mix Medium.

JT said Nordic Spirit Cola Fizz Medium will begin early sales via the CLUB JT online shop starting March 3, 2026, and will be rolled out sequentially from April 6 through nationwide channels including 7-Eleven, Lawson, and NewDays.

JT also stated that Nordic Spirit Berry Mix Medium is expected to go on sale via the CLUB JT online shop around mid-March.

JT said Nordic Spirit is a nicotine pouch that can be used by placing a pouch in the mouth, enabling easy refresh use anytime and anywhere (while noting that use should follow local government rules and the judgment of facility administrators). JT also said it can be used hands-free, and described the taste as lasting about 30 minutes.

As for flavors, JT said Cola Fizz Medium features a sparkling, deep sweetness and a cola taste; Berry Mix Medium features a rich, sweet-and-sour profile, with blackcurrant and wild berry flavors.

In addition, JT said in its press release that it plans to launch more new flavors in the future, and stated that starting with these two product launches, it aims to meet diverse customer needs while working to provide more satisfying products and improve services.

It is also reported that Nordic Spirit is a brand acquired by Japan Tobacco in 2018, and its market focus has long been in Europe. Prior to this, Japan’s nicotine pouch market was primarily dominated by British American Tobacco (BAT)’s brand VELO.

Image Source：JT official website

References:

[1] JTが提案するたばこの新しいスタイル新ブランドリフレッシュパウチ「ノルディックスピリット」登場 4月6日より全国発売

Also Read:

[1] JTI UK Updates Nordic Spirit Packaging to Strengthen “Strength and Flavour” Guidance

[2] Company | JTI Executive: The company has invested over 300 million euros in Romania and created 1,500 jobs

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