JT to Invest $2.9B in Reduced-Risk Tobacco Products, Eyes Profit by 2028

Nov.20.2024

JT plans to invest 450 billion yen ($2.9 billion) in reduced-risk tobacco products between 2024 and 2026, targeting expansion to over 40 countries by 2026 and profitability by 2028.

Japan Tobacco (JT) CEO Masamichi Terabatake, in a recent interview with Forbes Japan, discussed the company's strategy to navigate the challenging tobacco market environment. JT plans to increase the return on investment for its combustible products, such as traditional cigarettes, to maintain competitiveness in a tough market.

For reduced-risk tobacco products, JT aims to invest 450 billion yen ($2.9 billion) between 2024 and 2026. The company’s goal is to expand its reduced-risk product offerings to over 40 countries by 2026 and achieve profitability in this segment by 2028.

References:

[1] タバコ業界の逆風に挑むJT、「心の豊かさ」とサプライチェーン戦略

Also Read:

[1] Japan Tobacco to Discontinue Four Cigarette Brands Due to Falling Sales

[2] Japan Tobacco launches 'With 2 Special Edition' HTP device, priced from $26

[3] JT Q3 2024 earnings: net profit down 11.5% YoY to $900 million, heated tobacco revenue up 10% YoY

#Traditional tobacco #Asia #Market #Japan

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Australia TGA Warns Delivery Platforms: Don’t Promote or Supply Vapes Illegally

The Therapeutic Goods Administration (TGA) warned online delivery platforms not to breach Australian vape laws and said it worked with two major companies to remove non-compliant material. Under the Therapeutic Goods Act 1989, advertising vapes to the public is banned and sales are pharmacy-only; tobacconists and convenience stores cannot supply vapes. TGA will continue enforcement, with severe penalties for breaches.

Oct.30 by 2FIRSTS.ai

PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47

Philip Morris Japan announced it will release the limited-edition IQOS ILUMA i “Galaxy Blue” across IQOS stores nationwide starting October 29, priced at JPY 6,980 including tax (about USD 47). The new model features a space-themed design, with a members-only promotion to run at the Nagoya IQOS store.

Oct.29 by 2FIRSTS.ai

Tasmania, Australia Will Introduce New Laws Targeting Illegal Vape and Tobacco Retailers

Tasmania will introduce new laws next year to tackle the illegal trade in tobacco and vapes. The legislation will strengthen penalties, allow inspectors to issue on-the-spot fines and shut down non-compliant retailers, and enhance coordination between police and health authorities.

Nov.11 by 2FIRSTS.ai

UK Launches Call for Evidence to Shape New Tobacco and Vapes Regulations

The UK's Department of Health and Social Care (DHSC) has launched an eight-week comprehensive call for evidence to inform new regulations under the forthcoming Tobacco and Vapes Bill, with a deadline of December 3, 2025. The initiative aims to systematically gather evidence on vape flavors, ingredients, nicotine levels, and product design, as well as proposals for an omnichannel retail licensing scheme for tobacco and vapes and a new product registration system.