Japan Tobacco (JT) CEO Masamichi Terabatake, in a recent interview with Forbes Japan, discussed the company's strategy to navigate the challenging tobacco market environment. JT plans to increase the return on investment for its combustible products, such as traditional cigarettes, to maintain competitiveness in a tough market.
For reduced-risk tobacco products, JT aims to invest 450 billion yen ($2.9 billion) between 2024 and 2026. The company’s goal is to expand its reduced-risk product offerings to over 40 countries by 2026 and achieve profitability in this segment by 2028.
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