JTI's Investment in Greece Boosts Tobacco Industry and Economy

JTI by 2FIRSTS.ai
Jan.30.2024
JTI's Investment in Greece Boosts Tobacco Industry and Economy
Japanese Tobacco International (JTI) has invested €40 million in Greece, modernizing production and opening new export markets.

According to a report by NewsIT on January 29th, Japan Tobacco International (JTI) has made further investments in Greece amounting to 40 million euros.

 

The company's investments have not only facilitated the successful transformation of the ΣΕΚΑΠ factory into a modern production line but have also opened up new export markets and successfully implemented "green" upgrades to the factory. In 2023, the annual tobacco production increased by 2%, reaching a current output of 50 billion cigarettes per year.

 

During the period of 2020 to 2022, JTI Company increased its investment in the ΣΕΚΑΠ production line by 112%. Furthermore, in 2023, 75% of the tobacco produced in this factory will be exported to 9 markets within the European Union, while the remaining 25% will be supplied to the domestic market in Greece.

 

Meanwhile, in accordance with its sustainability goals, JTI Company contributes over 2% of Greece's total public revenue each year. This contribution primarily comes from the payment of excise taxes and tobacco value-added taxes, demonstrating its strong support for the Greek economy. Additionally, JTI Company continues to contribute to the agricultural sector by sourcing high-quality Greek tobacco, directly or indirectly supporting 50,000 households within Greece through its business activities.

 

Currently, JTI has captured one-third of Greece's total tobacco production, representing a 50% increase compared to 2020.

 

In the Greek job market, JTI company plays a significant role. The company provides 300 high-quality direct job opportunities, and recently, its workforce has grown by 35% due to increased investment in heated tobacco products.

 

Furthermore, between 2020 and 2023, JTI Company's production unit in Xanthi has successfully reduced greenhouse gas emissions by 80%. Additionally, they have achieved a 60% reduction in energy consumption and an 80% decrease in water resource consumption, both of which are sourced from "green" sources. In terms of waste management, JTI Company has also achieved 100% recycling and utilization of production waste, effectively converting waste into energy.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

NZ Government Eyes Sale of Smokeless Tobacco; Critics Warn of “Backslide”
NZ Government Eyes Sale of Smokeless Tobacco; Critics Warn of “Backslide”
Associate Health Minister Casey Costello faced renewed scrutiny in Parliament’s health select committee over her handling of tobacco-related policy and alleged ties to the tobacco industry. The government is considering allowing smokeless nicotine products such as snus and nicotine pouches, provided they meet safety and youth-access regulations.
Dec.05 by 2FIRSTS.ai
VCU Tests Nearly 1,300 School-Confiscated Vapes, Finding Mislabeling, Mixed Cannabinoids and Contamination
VCU Tests Nearly 1,300 School-Confiscated Vapes, Finding Mislabeling, Mixed Cannabinoids and Contamination
New research from Virginia Commonwealth University (VCU) found microbial contamination — including coliform, a bacteria indicating fecal exposure — in some vaping devices confiscated from U.S. schools. However, researchers stressed that newly purchased, unopened vapes showed no such contamination. The findings point to risks linked to unregulated products and improper storage conditions, reinforcing the importance of regulated supply chains and product authentication.
News
Dec.01
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting
South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.
Dec.16 by 2FIRSTS.ai
Romania Fines Philip Morris and Distributors Over IQOS Price Fixing
Romania Fines Philip Morris and Distributors Over IQOS Price Fixing
Romania’s Competition Council has found that Philip Morris Trading SRL and two distributors engaged in agreements to fix resale prices and promotional discounts for IQOS heated tobacco products.
Dec.19 by 2FIRSTS.ai
The Spark of Reason| 2Firsts 2026 New Year Message
The Spark of Reason| 2Firsts 2026 New Year Message
Looking ahead to 2026, we do so with genuine anticipation. This will be a milestone year—the dawn of a new era.
Jan.01
Exclusive | China Releases E-Cigarette Regulatory “Status Report”, First Comprehensive Disclosure of Oversight Framework and International Cooperation
Exclusive | China Releases E-Cigarette Regulatory “Status Report”, First Comprehensive Disclosure of Oversight Framework and International Cooperation
As 2025 draws to a close, China’s State Tobacco Monopoly Administration has released a white paper–style “Status Report” on e-cigarette regulation, systematically outlining its oversight framework, enforcement outcomes and international cooperation. 2Firsts provides exclusive in-depth reporting and analysis, offering insight into China’s regulatory logic and governance direction.
Dec.29 by 2Firsts Perspectives