Key points at a glance:
- Scope & increase: For glo sticks, 16 brands—11 Lucky Strike and 5 Kent—will rise by ¥20 per pack.
- Timing & new retail prices: Effective January 1, 2026; Lucky Strike from ¥430 → ¥450, Kent from ¥480 → ¥500 (tax-included retail prices).
- VELO adjustment: Media report that 12 VELO nicotine pouch brands will also rise by ¥20–¥40 per pack from December 1, 2025.
- Reason: BAT Japan cites higher production costs driven by inflation.
2Firsts, October 21, 2025 — Citing reports by Livedoor and RELAZO, BAT Japan announced on October 20 that it will raise prices for certain brands of tobacco sticks used with its glo (グロー・ハイパー) heated-tobacco device.
The increase covers 11 “Lucky Strike (ラッキー・ストライク)” and 5 “Kent (ケント)” brands, 16 in total, by ¥20 per pack (about $0.13), effective January 1, 2026. After the adjustment, Lucky Strike’s tax-included retail price will rise from ¥430 (about $2.84) to ¥450 (about $2.97)—an increase of about 4.65%; Kent will rise from ¥480 (about $3.17) to ¥500 (about $3.30)—an increase of about 4.17%.
BAT Japan said the price revision is due to higher production costs amid inflation.
Livedoor also reports that 12 brands in the company’s smokeless nicotine pouch line “VELO (ベロ)” will see a ¥20–¥40 per-pack increase (about $0.13–$0.26) from December 1, 2025.
Cover image source: Livedoor.
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