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BAT Japan to raise prices of glo heated-tobacco sticks by about 4%–5%

Oct.21.2025
BAT Japan to raise prices of glo heated-tobacco sticks by about 4%–5%
BAT Japan said it will raise retail prices by ¥20 (about $0.13) per pack for 16 glo heated-tobacco stick brands—11 Lucky Strike and five Kent—effective January 1, 2026. The company will also lift prices for 12 VELO nicotine pouch brands by ¥20–¥40 per pack from December 1, 2025.

Key points at a glance:

 

  • Scope & increase: For glo sticks, 16 brands—11 Lucky Strike and 5 Kent—will rise by ¥20 per pack.
  • Timing & new retail prices: Effective January 1, 2026; Lucky Strike from ¥430 → ¥450, Kent from ¥480 → ¥500 (tax-included retail prices).
  • VELO adjustment: Media report that 12 VELO nicotine pouch brands will also rise by ¥20–¥40 per pack from December 1, 2025.
  • Reason: BAT Japan cites higher production costs driven by inflation.

2Firsts, October 21, 2025 — Citing reports by Livedoor and RELAZO, BAT Japan announced on October 20 that it will raise prices for certain brands of tobacco sticks used with its glo (グロー・ハイパー) heated-tobacco device.

 

The increase covers 11 “Lucky Strike (ラッキー・ストライク)” and 5 “Kent (ケント)” brands, 16 in total, by ¥20 per pack (about $0.13), effective January 1, 2026. After the adjustment, Lucky Strike’s tax-included retail price will rise from ¥430 (about $2.84) to ¥450 (about $2.97)—an increase of about 4.65%; Kent will rise from ¥480 (about $3.17) to ¥500 (about $3.30)—an increase of about 4.17%.

 

BAT Japan said the price revision is due to higher production costs amid inflation.

 

BAT Japan to raise prices of glo heated-tobacco sticks by about 4%–5%
Japan Ministry of Finance, “On the Approval of Retail Prices of Manufactured Tobacco” (2025-10-17): price-revision approval list for heated tobacco (BAT Japan, for glo hyper; excerpt).

 

Livedoor also reports that 12 brands in the company’s smokeless nicotine pouch line “VELO (ベロ)” will see a ¥20–¥40 per-pack increase (about $0.13–$0.26) from December 1, 2025.

 

Cover image source: Livedoor.

 

 

References:
[1] 加熱式たばこ「グロー」、「ラッキー・ストライク」と「ケント」の１６銘柄を２０円値上げ…１月から (2025年10月20日掲載)
[2] グロ-ハイパ-用のたばこが衝擊値上げ!全種類の値段一覧は?値上けされる理由や400円で買元る?
Also Read:
[1] BAT Japan opens Glo flagship store in Tokyo's Ginza district, offering glo devices and tobacco sticks,
[2] BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%
[3] BAT acquires state-owned shares of UZBAT in Uzbekistan for $22.3 million
[4] BAT appoints Matthew Wright as Independent Non-Executive Director, effective November 1, 2025

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