BAT Japan to raise prices of glo heated-tobacco sticks by about 4%–5%

Oct.21

BAT Japan said it will raise retail prices by ¥20 (about $0.13) per pack for 16 glo heated-tobacco stick brands—11 Lucky Strike and five Kent—effective January 1, 2026. The company will also lift prices for 12 VELO nicotine pouch brands by ¥20–¥40 per pack from December 1, 2025.

Key points at a glance:

Scope & increase: For glo sticks, 16 brands—11 Lucky Strike and 5 Kent—will rise by ¥20 per pack.
Timing & new retail prices: Effective January 1, 2026; Lucky Strike from ¥430 → ¥450, Kent from ¥480 → ¥500 (tax-included retail prices).
VELO adjustment: Media report that 12 VELO nicotine pouch brands will also rise by ¥20–¥40 per pack from December 1, 2025.
Reason: BAT Japan cites higher production costs driven by inflation.

2Firsts, October 21, 2025 — Citing reports by Livedoor and RELAZO, BAT Japan announced on October 20 that it will raise prices for certain brands of tobacco sticks used with its glo (グロー・ハイパー) heated-tobacco device.

The increase covers 11 “Lucky Strike (ラッキー・ストライク)” and 5 “Kent (ケント)” brands, 16 in total, by ¥20 per pack (about $0.13), effective January 1, 2026. After the adjustment, Lucky Strike’s tax-included retail price will rise from ¥430 (about $2.84) to ¥450 (about $2.97)—an increase of about 4.65%; Kent will rise from ¥480 (about $3.17) to ¥500 (about $3.30)—an increase of about 4.17%.

BAT Japan said the price revision is due to higher production costs amid inflation.

Livedoor also reports that 12 brands in the company’s smokeless nicotine pouch line “VELO (ベロ)” will see a ¥20–¥40 per-pack increase (about $0.13–$0.26) from December 1, 2025.

Cover image source: Livedoor.

References:

[1] 加熱式たばこ「グロー」、「ラッキー・ストライク」と「ケント」の１６銘柄を２０円値上げ…１月から (2025年10月20日掲載)

[2] グロ-ハイパ-用のたばこが衝擊値上げ!全種類の値段一覧は?値上けされる理由や400円で買元る?

Also Read:

[1] BAT Japan opens Glo flagship store in Tokyo's Ginza district, offering glo devices and tobacco sticks,

[2] BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%

[3] BAT acquires state-owned shares of UZBAT in Uzbekistan for $22.3 million

[4] BAT appoints Matthew Wright as Independent Non-Executive Director, effective November 1, 2025

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