Juul Labs Settles Lawsuits Alleging Marketing to Minors

Juul Labs has agreed to settle thousands of lawsuits filed by over ten thousand plaintiffs accusing the company of intentionally marketing its products to young people. The federal multidistrict litigation (MDL) known as the "Juul Labs Product Cases" (JCCP) covers over 5,000 cases against current and former executives and directors of the company. An official statement from Juul Labs explains that these resolutions represent an important step in strengthening the company's operations and ensuring that it moves forward on its mission to keep adult smokers away from traditional cigarettes while also combating underage use. The Wall Street Journal reports that the settlement amount involves combining cases centered around Northern California and is more than three times the amount reported in other state and local cases against Juul.

E-cigarette manufacturer Juul has agreed to pay $438.5 million to settle a multi-state lawsuit alleging that they utilized an ineffective age verification system, allowing their products to be sold to minors. The lawsuit and investigation claimed that 45% of Juul's Twitter followers were between the ages of 13 and 17. The preliminary settlement will be divided among 34 states, with each expected to receive around $6.8 million. The states involved in the lawsuit are Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kansas, Kentucky, Maryland, Maine, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, New Jersey, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, and Wyoming.