Juul to Pay $462M in Settlement Over Youth Vaping

Regulations by the Washington post; Ellesmere Zhu

Apr.13.2023

Juul to Pay $462M in Settlement Over Youth Vaping

Juul Labs agrees to a $462M settlement with six states and D.C. for its role in the youth vaping crisis, facing restrictions on marketing and distribution.

Thumbnail: New York Attorney General Letitia James speaks during a press conference. Source: AP

Juul Labs Inc. has agreed to pay $462 million in a settlement with six states and Washington D.C. over its role in the youth vaping crisis, the largest settlement the company has reached to date, reports the Washington Post (washingtonpost.com).

The deal with New York, California, Colorado, Illinois, Massachusetts, and New Mexico includes restrictions on marketing and distribution of Juul's vaping products, such as barring marketing that targets youth under 35.

New York Attorney General Letitia James said, "Juul lit a nationwide public health crisis by putting addictive products in the hands of minors and convincing them that it’s harmless."

A Juul spokesperson stated that underage use of Juul products declined by 95% since 2019, but CDC data cannot confirm this due to changes in survey methodology from offline polls to online surveys during covid.

Also read:

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