According to a report by Tobaccoreporter on September 20, BAT Rothmans, a tobacco company in South Korea, has launched a flower planting initiative called "Kkot BAT" with the aim of reducing litter and cigarette butts in alleys.
Kkot" is translated as "flower", while "BAT" is translated as "plot". This movement aims to improve the environment by placing flower pots or flower beds in communities that are plagued by garbage and illegal waste dumping issues.
BAT Rothmans has forged partnerships with numerous non-governmental organizations that have close ties to the local community.
Our Kkot BAT campaign is a meaningful initiative, as the company is committed to environmental solutions in collaboration with the local community," said Kim Eun-ji, BAT Rothmans' regional manager in South Korea. "We will continue to make a positive impact on the community through efforts in environmental, social, and corporate governance."
In June of this year, BAT Rothmans signed a Memorandum of Understanding with the Seoul branch of the National Natural Heritage Commission of Korea, and has since established its first garden near the BAT Rothmans headquarters in Seoul's Central District.
After the first event, BAT Rothmans plans to establish approximately 20 gardens in various locations in Seoul and aims to expand its influence to the Gwanyang-gu, Daebang-gu, and Noryangjin-gu districts by the end of the year.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
