KT&G is partnering with golf equipment brand "Volvik" to launch a limited edition heated non-combustible product called "Reel Hybrid 2.0 Volvik Edition Round 2". The limited edition product consists of a gift box. Inspired by Volvik's golf ball design, KT&G will release two types of e-cigarette devices in gradient colors - "red to pink" and "green to lime". The recommended retail price for the product is KRW 99,000 ($88), and it will be available at Lil flagship store "lil MINIMALIUM" and online retailer "Lil Store" on the 24th of this month. From September 7th, it will be sold at major convenience stores such as CU, GS25, 7-11, Ministop, and E-Mart 24. However, due to limited quantity, convenience stores can only purchase the product from the stores that ordered it. "Reel Hybrid 2.0" is an innovative product that combines KT&G's proprietary technology using both a cartridge and a stick. The OLED display shows the remaining battery, cartridge, and suction frequency in real-time, enhancing the convenience for consumers. The previously released "Reel Hybrid 2.0 Suhyang" and "Volvik Golf Edition" limited editions have also received positive feedback from consumers.
Lin Wang-seok, head of the KT&G NGP Division, said, "Through the partnership between KT&G's technology-focused 'Reel Hybrid 2.0' and golf equipment brand Volvik, we aim to further satisfy consumers. By collaborating with various brands and keeping up with consumer trends, we will continue to lead the e-cigarette market for tobacco products.
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