Lenta to Open 10 Tobacco Shops in Russia

On March 31st, according to Russian media outlet newprospect, the Russian retail chain "Lenta" is planning to open ten specialized tobacco stores called "Tobacco Corners" in April as a pilot project.

Russian retail company "Lenta" | Image source: Lenta official website

The shops, ranging from 8 to 20 square meters in size, will be located in sublet areas and will offer 650 to 1000 varieties of cigarettes, e-cigarettes, and shisha. The company will provide training for consultants to assist customers in choosing products and introducing new products, manufacturers, and flavors. In addition, products from well-known tobacco brands will be available for purchase at the checkout of the trial supermarkets.

Smoke Corner" will open in 10 supermarkets and retail chain stores in St. Petersburg. The plan is to complete the testing by the end of June 2023. If successful, the company will decide to expand the scale.

According to reports, LENTA is a large supermarket chain that ranks among the top 5 in Russia. As of 2020, it operates 249 hypermarkets and 131 chain supermarkets in 88 regions throughout Russia.

Further reading:

Russian Prime Minister Mishustin is considering a ban on e-cigarettes.

Russia Seizes Smuggled Cigarettes Worth 4 Million Yuan.

Reference list:

The hypermarkets of "Lenta" in Saint Petersburg will have "Tobacco Points" available.