Lenta to Open 10 Tobacco Shops in Russia

Apr.04.2023

Russian retailer Lenta plans to open 10 "tobacco corners" offering cigarettes, e-cigarettes, and hookah as a pilot project.

On March 31st, according to Russian media outlet newprospect, the Russian retail chain "Lenta" is planning to open ten specialized tobacco stores called "Tobacco Corners" in April as a pilot project.

Russian retail company "Lenta" | Image source: Lenta official website

The shops, ranging from 8 to 20 square meters in size, will be located in sublet areas and will offer 650 to 1000 varieties of cigarettes, e-cigarettes, and shisha. The company will provide training for consultants to assist customers in choosing products and introducing new products, manufacturers, and flavors. In addition, products from well-known tobacco brands will be available for purchase at the checkout of the trial supermarkets.

Smoke Corner" will open in 10 supermarkets and retail chain stores in St. Petersburg. The plan is to complete the testing by the end of June 2023. If successful, the company will decide to expand the scale.

According to reports, LENTA is a large supermarket chain that ranks among the top 5 in Russia. As of 2020, it operates 249 hypermarkets and 131 chain supermarkets in 88 regions throughout Russia.

Further reading:

Russian Prime Minister Mishustin is considering a ban on e-cigarettes.

Russia Seizes Smuggled Cigarettes Worth 4 Million Yuan.

Reference list:

The hypermarkets of "Lenta" in Saint Petersburg will have "Tobacco Points" available.

#North America #United States #Market #CBD #E-cigarette shops

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street

At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.

PMI

Dec.03

Bangladesh Tobacco Control Group Urges Reversal of Philip Morris Nicotine Pouch Factory Approval

Advocates say the economic authority’s decision contradicts national health goals and violates a Supreme Court directive banning new tobacco ventures.

Oct.27 by 2FIRSTS.ai

BAT accused of “utter hypocrisy” over efforts to dilute Zambia’s tobacco bill

The Guardian reports that British American Tobacco urged Zambian ministers to drop or delay ad and sponsorship bans and to soften a draft tobacco bill by shrinking health warnings, easing flavour restrictions and lowering penalties. Critics said the stance is hypocritical given similar rules apply in the UK.

Nov.13

2Firsts Insights | From Limited-Edition Frenzy to Interactive Lead-Gen: The 2025 Halloween Shift in Vape Marketing

For Halloween 2025, leading vape brands such as HQD and ELFBAR are running overseas social-media engagement campaigns—covering points programs and UGC giveaways with age/region restrictions. Unlike 2024’s wave of themed devices, no brand-new Halloween limited editions have appeared on major U.S. channels this year; only RAZ has restocked last year’s version.