Product|LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia

Sep.12.2025
Product|LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
The LOST MARY brand recently launched a new e-cigarette, the LOST MARY PuffBall, in Russia. The product is said to feature the industry's first "trackball" design, which allows users to switch modes and control the screen. It is now available on the official Russian website for approximately $14.10.

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Product highlights:

 

Trackball" design: Claimed to be the first in the industry, this e-cigarette product features a "trackball" design for mode switching and screen control.

 

Compliance: The nicotine concentration is set at 20mg/ml, in compliance with the maximum limit specified by Russian federal laws.

 

Number of puffs: The product claims to have up to 30,000 puffs.

 

Market update: The product has officially launched in Russia and is being sold at a price of approximately 1200 rubles (about $14).


 

On September 9, 2025, 2Firsts observed that the e-cigarette brand LOST MARY has launched a new product, LOST MARY PuffBall, on its official website in the Russian region. This product features a "трекбол (trackball)" for switching modes and controlling the screen. Currently, the product is officially available for sale in the Russian market.

 

 

Equipped with a "trackball" design, supports switching modes and controlling the screen

 

 

According to official information from LOST MARY, the innovation of LOST MARY PuffBall lies in its claim to be the industry's first embedded "trackball." This design is not a traditional button, but supports multi-dimensional operation, allowing for mode switching and screen control.

 

Product|LOST MARY Launches
LOST MARY PuffBall Product Introduction | Image Source: LOST MARY RU Official Website

 

  • Mode Switching: Users can switch between four different modes - "NORMAL, TURBO, AUTO , ECO" by pressing the trackball.

 

  • Screen Control: In addition, scrolling or moving the trackball can change the animation effects on the screen.

 

 

It can deliver 30,000 puffs with a nicotine concentration of 20mg/ml

 

 

Firsts has collected and compiled product parameter information for LOST MARY PuffBall, as shown in the specific details in the following image.

 

Product|LOST MARY Launches
LOST MARY PuffBall Parameter | Charting: 2Firsts

 

Based on performance metrics, LOST MARY PuffBall claims to have a puff count of 30,000, an 850mAh battery, and a nicotine concentration of 20mg/ml.

 

 

Now available on Russian online store with a selling price of around $14

 

 

Currently, LOST MARY PuffBall has been launched simultaneously on its official website in Russia and on several local online retail platforms such as mostabaktorg and папироска. It is reported that the retail price of this product in the Russian market is approximately 1200 rubles (14.1 US dollars).

 

Product|LOST MARY Launches
LOST MARY PuffBall is now online in Russia | Image source: mostabaktorg

 


 

As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.

 

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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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