Product|LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia

Sep.12.2025
Product|LOST MARY Launches "PuffBall," Touted as the First E-Cigarette with Trackball Control, in Russia
The LOST MARY brand recently launched a new e-cigarette, the LOST MARY PuffBall, in Russia. The product is said to feature the industry's first "trackball" design, which allows users to switch modes and control the screen. It is now available on the official Russian website for approximately $14.10.

Special statement:

This article is for internal industry communication only and does not make any recommendations for specific brands or products.

The images presented in this article are only used to describe the facts and are not intended as advertisements for any products.

Minors are prohibited from accessing this article.


Product highlights:

 

Trackball" design: Claimed to be the first in the industry, this e-cigarette product features a "trackball" design for mode switching and screen control.

 

Compliance: The nicotine concentration is set at 20mg/ml, in compliance with the maximum limit specified by Russian federal laws.

 

Number of puffs: The product claims to have up to 30,000 puffs.

 

Market update: The product has officially launched in Russia and is being sold at a price of approximately 1200 rubles (about $14).


 

On September 9, 2025, 2Firsts observed that the e-cigarette brand LOST MARY has launched a new product, LOST MARY PuffBall, on its official website in the Russian region. This product features a "трекбол (trackball)" for switching modes and controlling the screen. Currently, the product is officially available for sale in the Russian market.

 

 

Equipped with a "trackball" design, supports switching modes and controlling the screen

 

 

According to official information from LOST MARY, the innovation of LOST MARY PuffBall lies in its claim to be the industry's first embedded "trackball." This design is not a traditional button, but supports multi-dimensional operation, allowing for mode switching and screen control.

 

Product|LOST MARY Launches
LOST MARY PuffBall Product Introduction | Image Source: LOST MARY RU Official Website

 

  • Mode Switching: Users can switch between four different modes - "NORMAL, TURBO, AUTO , ECO" by pressing the trackball.

 

  • Screen Control: In addition, scrolling or moving the trackball can change the animation effects on the screen.

 

 

It can deliver 30,000 puffs with a nicotine concentration of 20mg/ml

 

 

Firsts has collected and compiled product parameter information for LOST MARY PuffBall, as shown in the specific details in the following image.

 

Product|LOST MARY Launches
LOST MARY PuffBall Parameter | Charting: 2Firsts

 

Based on performance metrics, LOST MARY PuffBall claims to have a puff count of 30,000, an 850mAh battery, and a nicotine concentration of 20mg/ml.

 

 

Now available on Russian online store with a selling price of around $14

 

 

Currently, LOST MARY PuffBall has been launched simultaneously on its official website in Russia and on several local online retail platforms such as mostabaktorg and папироска. It is reported that the retail price of this product in the Russian market is approximately 1200 rubles (14.1 US dollars).

 

Product|LOST MARY Launches
LOST MARY PuffBall is now online in Russia | Image source: mostabaktorg

 


 

As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.

 

With a source of information covering the supply chains in China and global markets, 2Firsts product coverage has become one of the most influential platforms for new product and technology releases globally.

 

Contact 2Firsts for the following services: 
1. Providing leads on new products and technologies;

2. Offering comments on products and technologies; 
3. Seeking media coverage for your products; 
4. Identifying sales channels for products.

 

Contact Information: Email: info@2firsts.com

 

Contact CEO Alan Zhao of 2Firsts on LinkedIn.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Illegal Trade in Tobacco and E-Cigarettes Continues to Rise in Germany, BVTE and BDZ Call for Enforceable Regulation
Illegal Trade in Tobacco and E-Cigarettes Continues to Rise in Germany, BVTE and BDZ Call for Enforceable Regulation
BVTE and BDZ said at a joint press conference in Berlin on March 10 that illegal trade in tobacco products, e-cigarettes and other nicotine products continues to grow in Germany, posing challenges to the rule of law, youth protection, consumer protection and state fiscal authority. The groups said there is still no reliable overall statistic for the illegal trade in tobacco products, e-cigarettes, nicotine pouches and oral nicotine products.
Mar.12 by 2FIRSTS.ai
Product | OXBAR Lists GOSLIM Disposable Vape on Its Website, Featuring Embedded Leather and a Slim Display Window Design
Product | OXBAR Lists GOSLIM Disposable Vape on Its Website, Featuring Embedded Leather and a Slim Display Window Design
OXBAR has updated its official website and listed a new disposable product, GOSLIM. The device is rated at 26,000 puffs, measures 40 × 22 × 110 mm, and weighs about 75 g, featuring an “embedded leather” exterior design. It supports two power modes—ECO and BOOST—and includes a digital display showing remaining battery percentage, remaining e-liquid level, and the active mode.
Jan.21 by 2FIRSTS.ai
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
Swedish Match, a unit of Philip Morris International (PMI), will close its office in Richmond, Virginia, in April 2026 and eliminate 135 positions. PMI said the move is tied to adjustments in its U.S. operating footprint.
Feb.03
Russia’s Duma Deputy Speaker Davankov calls for a total vape ban, citing drug sales disguised as vapes
Russia’s Duma Deputy Speaker Davankov calls for a total vape ban, citing drug sales disguised as vapes
Vladislav Davankov, deputy speaker of Russia’s State Duma, urged a nationwide ban on vapes, arguing it would help prevent drugs being sold under the cover of vaping products, including near schools. The remarks come as Russia prepares to enforce a separate ban on vape sales at public transport stops starting Sept. 1, 2026.
Feb.09 by 2FIRSTS.ai
Ireland Vape Retailers’ Group RVI Calls for Tax Stamps to Strengthen Enforcement of Vape Products Tax
Ireland Vape Retailers’ Group RVI Calls for Tax Stamps to Strengthen Enforcement of Vape Products Tax
Responsible Vaping Ireland (RVI), an Irish vape retailers’ group, has released a policy paper urging Ireland to swiftly introduce Revenue-issued tax stamps on vaping products to strengthen enforcement of the E-Liquid Products Tax (EPT) and to tackle tax evasion and the illicit market. Provisional Department of Finance figures show €1.3 million collected in November and December 2025; at that pace, annualised receipts would be €7.8 million, below the government’s projected €17 million.
Feb.26 by 2FIRSTS.ai
Small ENDS Manufacturers Press FDA on Abuse Liability Standards as Agency Defines Pharmacological Review Framework
Small ENDS Manufacturers Press FDA on Abuse Liability Standards as Agency Defines Pharmacological Review Framework
At the third session of its PMTA roundtable, the FDA outlined its framework for assessing abuse liability in ENDS products, emphasizing the role of nicotine pharmacokinetics and product-specific data in APPH determinations. Small manufacturers questioned the high cost of clinical PK studies and the absence of defined numeric thresholds, while raising bridging strategies and PBPK modeling as potential alternatives.
Feb.11