Compiled from Daily Mail and the Mirror - Lost Mary, a brother brand of ELFBAR, was exposed by Daily Mail and the Mirror to exceeding the legal nicotine level by 50% or more. This is the 2nd time the company has faced such public relation crisis in the wake of 2023.
Elf Bar's 600 range was pulled from supermarket shelves last month after the Mail investigation revealed that the device had up to 3.2ml of nicotine liquid.
After an intervention by the UK's medical watchdog, Elf Bar admitted it had 'fallen short in some areas' and agreed to withdraw all 600 vapes that weren't complying with the nicotine limit.
Now further tests on five samples of a Double Apple flavor Lost Mary bought from a Sainsbury's found them to have an average of 3.6ml of nicotine liquid, while five Watermelon Ice flavor Lost Marys vapes bought in Asda were found to have an average of 3.2ml.
Sainsbury's and Asda have confirmed that they were stripping the Lost Mary vapes after the Mail alerted them to the results.
While vape manufacturers must registers details of their products like the nicotine liquid level to the Medicines and Healthcare products Regulatory Agency (MHRA) before they can be sold in the UK, the MHRA doesn't carry out any tests of the vapes during this product registration.
England's chief medical officer, Sir Chris Whitty, recently called for a clampdown on the 'appalling' marketing of vapes to children and criticized the Elf Bar.
In response to the first withdrawal, of the watermelon-flavored product, the Chinese company apologized and insisted the "highly regrettable situation" did not compromise the product's safety. "We wrongly put batches towards other markets on the ship to the UK", the company explained on the ELFBAR overfilling issue.
There has been no immediate response to the supermarkets withdrawing the Elf's Lost Mary vapes.
2FIRSTS has sent correspondents to dig into the news and update our readers. Please stay tuned.
Reference:
[2] Two major supermarkets pull ANOTHER vaping product from shelves over safety concerns
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