MVG to Launch Two Tobacco Brands in Middle East

Milo Vapes Global (MVG) has announced its plans to release a range of flavored tobacco products under two brands, Milo Vapor™ and Sahara Mist™, exclusively in the Middle East region in the fall of 2022.

The Global State of Tobacco Harm Reduction (GSTHR) report reveals that there are currently 85 million smokers in the Middle East, with expectations to reach 100 million by 2025. The average smoking rate in the region stands at 31.2%, with Jordan having the highest rate of 41.1% followed by Lebanon at 31.8%. Conversely, Morocco and Qatar have the lowest smoking rates at 13.8% and 13.1%, respectively.

A study published in the Tobacco Control academic journal in 2021 estimates that the six countries of the Gulf Cooperation Council – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates – incur smoking-related healthcare costs exceeding $14.3 billion. This was only in 2016 and nearly 75% of the total cost is borne by governments in medical expenses related to smoking-related illnesses. Among these six countries, Saudi Arabia with the largest population has the highest smoking-related economic cost, exceeding $6.3 billion.

Taking into consideration the influence of history and culture, we have carefully selected and developed innovative tobacco products that cater to the tastes and desires of consumers. Our company is committed to improving the quality of life for smokers by offering new tobacco products that aim to address the smoking epidemic," said Mike Khalil, President and Founder of MVG.

The e-cigarette market is projected to grow at a rate of 9.7% annually, reaching $485 million by 2025, up from $267.9 million in 2018. The expected growth is attributed to the increasing number of young people and the influence of the media and e-cigarette companies. "Our goal as a company is to contribute to the growth of the e-cigarette market through innovation, brand recognition, and our harm reduction plan," said Mr. Halil.

The government can play a key role in changing people's smoking behavior. It must regulate and supervise the e-cigarette industry in each country, while the health sector should protect both the e-cigarette industry and consumers by ensuring their safety and integrity. Additionally, healthcare providers should advise smoking patients to transition to less harmful alternatives, such as e-cigarettes, through healthcare strategies and disease prevention plans. Mr. Halleul concluded.

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