Netherlands Implements Flavor Ban on Electronic Cigarettes

Nov.02.2022
Netherlands Implements Flavor Ban on Electronic Cigarettes
On October 20th, the TRIS notification period concerning a ban on tobacco flavorings in e-cigarettes officially ended in the Netherlands.

On October 20th, the notification period from the Dutch Technical Regulations Information System (TRIS) officially ended with information regarding the "Tobacco and Tobacco Products Act: Amendment to the Regulations on Electronic Cigarettes and Flavor Management.” The amendment stipulates that only 16 flavor additives can be added to e-liquids and other components, namely those that solely produce a tobacco flavor. This law is expected to take effect on January 1, 2023, and e-liquid manufacturers and importers are prohibited from selling e-cigarettes containing flavor additives other than the 16 listed. The amendment has sparked heated discussions among industry observers, stakeholders, and e-cigarette enthusiasts. Jim McDonald from vaping360.com emphasized that the new ingredient list is a "hidden ban on all e-cigarettes." During the TRIS period, the European Commission received 22 opinions from various parties, all of whom (as seen in the table below) take a negative stance against the flavor ban.


All parties involved hold opposing views on the proposed amendment, as suggested in English writing. Here are the summarized key points.


Various parties have cited different reasons for their opposition to the implementation of the law. The National Institute of Consumer and Competition Research believes that the availability of reduced-risk alternatives for smokers is a human rights issue and a pressing matter of social justice, as well as a life or death policy matter. The Institute of Economic and Environmental Affairs warns that the ban will lead to an increase in black market activities. The German E-cigarette Association argues that restricting flavor options will have a counterproductive effect on health protection and will not decrease smoking rates.


Photo credit: Esigbond Twitter


The recent ban on flavored e-cigarettes in the Netherlands has sparked much controversy. As a leading global media outlet covering the vaping industry, 2FIRSTS conducted an exclusive interview with Emil 't Hart, President of the Dutch Vaping Association. The interview was conducted by 2FIRSTS International Public Relations Manager, Jason. The following is a summary of the interview:


Jason requested information about the department responsible for regulating electronic cigarettes in the Netherlands and the steps being taken towards a ban. He also asked which political parties proposed the ban on tobacco flavors, as well as who opposed it and what their arguments were. Emil’t Hart explained that the Dutch government has announced a 6-year plan to improve the health of its citizens, which includes appointing a Secretary of State to draft a plan with significant powers to achieve the set goals. This plan, called the Prevention Agreement, aims to limit sugar, fat, tobacco, and gambling addiction. It has been initiated and supported by the cabinet, which holds an absolute majority in the House, thereby effectively sidelining any opposing views.


Jason asked what the process was for the government to implement a flavor ban, such as through voting, and why the ban ultimately succeeded. He also inquired about the relevant interests at play. Emil't Hart explained that since the plan had the support of the cabinet, most proposals no longer needed to be submitted to the House of Representatives. The House only had a controlling role to ensure that everything followed the rules and agreements, but did not really oppose it with a majority. Therefore, the Secretary of State could formulate and implement the plan through parliamentary orders. After the plan was proposed, the House could object and raise key issues through committees. After answering questions and possible adjustments, the plan could become law, which is where they are currently at. When asked what actions Emil't Hart's association took to oppose the tobacco flavor ban, he replied that they took all possible measures such as social media campaigns, meetings with representatives, collaboration with consumer groups, a special website providing information for journalists and decision-makers, and more.


Image credit: Provided by Dutch Association Jason: What impact will the ban have on the electronic cigarette and tobacco industries in the Netherlands? Emil't Hart: The proposed ban will have a huge impact on the entire electronic cigarette industry in the Netherlands, as there are no flavors that can do without these 16 ingredients. Jason: What is the market share and growth of the traditional cigarette and cannabis industries like? How does the market share of electronic cigarettes compare to theirs? Emil't Hart: Honestly, I don't know the ratio... I know that more and more people have started smoking last year and the beginning of this year. I don't have any data on the cannabis industry. This market is only partly based on tolerant policies.


Authors: Song Yutong and Zhu Hongxu


Statement


1. This article is intended solely for internal communication and discussion within the industry, and does not serve as a promotion or recommendation for any specific brands or products. 2. Smoking is detrimental to health. This article is not intended for minors and should not be read by them.


This article is an original piece by 2FIRSTS Technology Co., Ltd. in Shenzhen. The copyright and permission to use belong to the company and no individual or entity is authorized to reproduce, reprint, or utilize in any other way that infringes on the company's copyright without permission. The company reserves the right to pursue legal action against any violators.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Julia Neumaier, general manager of Seita, Imperial Brands’ French subsidiary, said France should focus vaping regulation on access control, age verification, online sales and distribution channels, rather than applying tobacco-style plain packaging to vaping products.
Jul.15
Australia’s Daily Smoking Rate Falls to Record Low of 5.8% as Nicotine Use Patterns Shift
Australia’s Daily Smoking Rate Falls to Record Low of 5.8% as Nicotine Use Patterns Shift
According to the Australian Institute of Health and Welfare’s National Drug Strategy Household Survey, daily smoking among Australians aged 18 and over fell to a record low of 5.8% in 2025. Health Minister Mark Butler said Australia now has around 500,000 fewer daily smokers than three years ago and credited the government’s vaping reforms as part of broader progress. Among people aged 14 and over, daily smoking declined from 8.3% in 2022-23 to 5.6% in 2025. Daily vaping rates stabilised at 3.6%, while the government also moved to further restrict access to nicotine pouches through unapproved therapeutic import pathways.
Jul.21
EU Tobacco Rules Face Pushback as Analysis Says 90% of Consultation Responses Raised Objections
EU Tobacco Rules Face Pushback as Analysis Says 90% of Consultation Responses Raised Objections
An analysis by We Are Innovation says more than 90% of over 82,000 responses to the European Commission’s public consultation on the Tobacco Products Directive revision raised at least one substantial objection to the proposed regulatory direction.
Jul.13
Dutch NVWA Seizes Record 277,000 Illegal Vapes; Video Shows “AL FAKHER” Cartons
Dutch NVWA Seizes Record 277,000 Illegal Vapes; Video Shows “AL FAKHER” Cartons
The Dutch Food and Consumer Product Safety Authority, known as the NVWA, seized more than 277,000 illegal vapes near Rotterdam and nearly 150,000 boxes of nicotine pouches in Utrecht and Rotterdam, calling them the largest batches of such products it has found to date. Video footage released by the NVWA shows some cartons in the warehouse bearing the “AL FAKHER / الفاخر” name, though the agency did not identify brands.
Jul.10
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Product | Geek Bar Expands Meloso Lineup With the Launch of Meloso Max 2
Geek Bar has added Meloso Max 2 to its official product lineup, further expanding its disposable vape portfolio. As the latest generation of the Meloso series, the new device introduces upgrades in endurance, device interaction and industrial design while reinforcing Geek Bar’s strategy of offering differentiated disposable products across multiple usage scenarios.
Jun.26
China Tobacco Regulator Deputy Head Visits Laos as Both Sides Strengthen Cooperation on Illegal Tobacco Trade
China Tobacco Regulator Deputy Head Visits Laos as Both Sides Strengthen Cooperation on Illegal Tobacco Trade
China’s official Xinhua News Agency reported that Liu Sanjiang, deputy head and Party group member of China’s tobacco regulator, led a delegation to Laos from July 31 to Aug. 2, 2026, for discussions with Lao authorities on combating cross-border illegal tobacco trade. The two sides discussed areas including law enforcement cooperation, information sharing and efforts to address tobacco-related illegal activities such as counterfeiting and smuggling. The visit highlights cooperation between Chinese and Lao authorities on illicit tobacco control.
News
Aug.05