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Product Highlights:
·Flavor labeling: The DOJO OPAL series e-cigarette provides detailed labeling for sweetness, coolness, and acidity levels.
·Choice of flavors: The COSMOS version offers 5 unique flavors, while the other models have 15 flavors to choose from.
·12,000 puffs: The DOJO OPAL 12000 COSMOS EDITION and DOJO OPAL 12000 can achieve 12,000 puffs, with 750 puffs per milliliter.
·Smaller size: The COSMOS version has reduced in size while maintaining the same e-liquid capacity and battery life as the DOJO OPAL 12000.
【By 2Firsts】Recently, 2Firsts noticed that e-cigarette brand DOJO has recently launched a new "COSMOS" version of its DOJO OPAL series e-cigarette on its official website. The DOJO OPAL series e-cigarette currently includes three products: the DOJO OPAL 12000 COSMOS EDTION (referred to as COSMOS), DOJO OPAL 12000, and DOJO OPAL 7000.
Three Models Offer Dual Displays for Power and E-Liquid Levels
The products DOJO OPAL 12000 and DOJO OPAL 7000 in the DOJO OPAL series were released as early as 2024, according to information on Instagram. These two products were previously promoted in the Russian market. COSMOS is the latest product in the series.
2Firsts has collected and compiled the parameter information of the DOJO OPAL series e-cigarette, as shown in the following chart:
In terms of specifications, the COSMOS, DOJO OPAL 12000, and DOJO OPAL 7000 products each come in three different sizes. The DOJO OPAL 12000 has the largest dimensions in length, width, and height, while the overall dimensions of the DOJO OPAL 7000 are more elongated.
Aside from the size difference, the COSMOS and DOJO OPAL12000 products contain 16mL of e-liquid, which allows for 12,000 puffs. This translates to 750 puffs per milliliter. In comparison, the DOJO OPAL 7000 has a smaller e-liquid capacity of 10mL, allowing for 7,000 puffs, which is equivalent to 700 puffs per milliliter.
In terms of battery capacity, the COSMOS and DOJO OPAL12000 have a battery capacity of 800mAh, while the DOJO OPAL 7000 has a battery capacity of 600mAh.
In other words, the new COSMOS model features a smaller product size with reduced length, width, and height dimensions, while maintaining consistent e-liquid capacity, number of puffs, and battery power as the DOJO OPAL12000.
Flavor Strategy Differentiates by Sweetness, Coolness, and Acidity
The DOJO OPAL series of three e-cigarettes differ in the number of flavors available. COSMOS has 5 flavors, while DOJO OPAL 12000 and DOJO OPAL 7000 have 15 flavors each.
The five flavors of COSMOS are:
·PINEAPPLE BERRY ICE
·SOUR APPLE CRANBERRY
·ORBIT MINT GUM
·MIXED CITRUS
·SOUR RASPBERRY LEMON GUMMY
Five flavors with a focus on "mixed fruit" and mint. Each flavor is detailed with sweetness, coolness, and acidity levels. For example, the ORBIT mint gum flavor is the coolest with a rating of four stars and zero acidity stars. The sweetness level of the PINEAPPLE BERRY ICE flavor is the lowest, at nearly one star.
The DOJO OPAL 12000 and DOJO OPAL 7000 e-cigarettes each have flavors including "tobacco," "mixed fruit," "sweet," and "fruit + ice." The brand's website also provides detailed information on the sweetness, coolness, and acidity levels of each flavor.
According to the official website, each box of DOJO OPAL series e-cigarettes will contain an e-cigarette kit and a flavor card.
In fact, as early as the beginning of May, 2Firsts noticed a new trend in the e-cigarette market, with a focus on "flavor description segmentation." Many brands have launched new e-cigarette and e-liquid products that no longer emphasize the overall function of "adjustable flavor," but instead provide detailed labels on the level of cooling sensation, sweetness, throat hit, and even customized PG/VG ratio, offering more specific flavor information.（Read more）
Brand Launches Website Without E-Commerce Functionality
The new COSMO Se-cigarette has now landed on the official website of the DOJO brand and the official Instagram account of DOJO. The product has not yet been launched for sale on overseas e-cigarette distributor websites.
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