New South Wales Launches $300,000 Campaign to Combat Teen Vaping.

Nov.17.2022
New South Wales Launches $300,000 Campaign to Combat Teen Vaping.
The New South Wales government has launched a $300,000 education campaign to tackle teenage vaping.

The government of New South Wales recently launched an education campaign costing $300,000 aimed at addressing the issue of youth vaping. Acting Chief Health Officer of New South Wales, Marianne Gale, stated that the "core component" of the campaign is the "Know the Facts - Vaping Toolkit", aimed at teachers, parents and students aged 14-17, containing evidence-based resources and educational material.


The objective is to engage young people in conversations about electronic cigarettes and raise awareness about the health risks," Dr. Gale stated. "There is a view that electronic cigarettes are either completely harmless or less harmful than regular cigarettes, but this is not factual.


However, Lucas emphasized that sadly, the opposite is true. "These so-called electronic cigarettes have been greatly exaggerated at best, and at worst, there is no scientific basis. The Australian public - young and old alike - need to have absolute confidence in any health statements on government websites. Unfortunately, this campaign is far from the truth. Instead, it is filled with blatant lies," she said referring to the campaign.


Australia's anti-smoking strategy is ineffective, according to CAPHRA. They suggest that if Australians want to know the truth, they should look to their neighbor across the Tasman Sea, New Zealand, where e-cigarette products are available for adults who hope to quit smoking without a doctor's prescription. "The lies being spread about e-cigarettes in Australia are an egregious misuse of public funds, which should be dedicated to improving Australia's healthcare system," said Lucas.


The situation we are facing is that a chief health officer in Australia is actively telling the public that the dangers of electronic cigarettes are no less than smoking. International research strongly refutes this claim. She is unable to provide any evidence to support her statement, yet Australians continue to receive such expensive but worthless advice. This is a complete shame.


Lucas added that the local approach has evidently failed as the smoking rates have not decreased. "Demanding doctors to prescribe has disappointed 2.3 million Australian smokers, not to mention about 20,000 Australians who die each year due to smoking-related illnesses. Australia's overall smoking rate has barely changed in the past decade, while New Zealand has halved theirs, largely attributed to their smokers being able to access less harmful alternatives in a dignified manner.


Efforts to reduce the harm caused by tobacco have had mixed results, according to the speaker. However, she added that the approach being taken in New Zealand is proving effective. "New Zealand is being transparent with the public and is on track to achieve its smokefree 2025 goal of reducing smoking rates to below 5%. In contrast, health leaders in Australia continue to ban adult sales and devote significant public resources to spreading scare stories about e-cigarettes.


Lucas, an expert on tobacco control, has concluded that Australia's medical model for electronic cigarettes is seriously failing. He suggests that the continued threat and misinformation surrounding e-cigarettes will make it difficult for Australia to achieve its goal of reducing smoking rates to 10%. Lucas states that a new strategy to eradicate tobacco is needed, as the current one is clearly not effective.


Statement:


This article is a compilation of third-party information, intended for internal industry exchange and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity and accuracy of the article's content. The translation of this article is only intended for internal industry exchange and research purposes.


Due to limitations in the level of translation, the translated article may not fully reflect the original text. Therefore, the original text should be regarded as the authoritative version.


2FIRSTS maintains complete alignment with the Chinese government on any statements and positions related to domestic, Hong Kong, Macau, Taiwan, and international affairs.


The copyright of the compiled information belongs to the original media and author. If there is an infringement, please contact us to request removal.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

InterTabac 2026: First conference program highlights now available online
InterTabac 2026: First conference program highlights now available online
With three months to go before the international tobacco and nicotine industry gathers again in Dortmund, InterTabac, together with NUBIZ and InterSupply, is set to bring around 800 exhibitors from across the globe to eleven exhibition halls. The three events will showcase innovation, market trends and industry networking, while the first conference program highlights are now online, offering trade visitors keynotes, panel discussions and masterclasses to support business decision-making.
Events
Jun.22
Product | BAT Japan Launches virto Bright Peach Click in Japan, Expanding glo Hilo’s Capsule-Based Flavor Portfolio
Product | BAT Japan Launches virto Bright Peach Click in Japan, Expanding glo Hilo’s Capsule-Based Flavor Portfolio
British American Tobacco Japan (BAT Japan) has introduced virto Bright Peach Click, a new heated tobacco stick designed for the glo Hilo system. The product expands the existing virto consumable lineup with a combination of tobacco, menthol and ripe peach flavors, featuring a capsule mechanism that releases additional fruit flavor when activated. The product launched in Japan on July 27, 2026, through glo official online channels, convenience stores and tobacco retailers.
Aug.03
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
PMI Expands IQOS and VEEV Presence at Frankfurt Airport Through Travel Retail Pop-Ups
According to The Moodie Davitt Report, PMI Global Travel Retail and Frankfurt Airport Retail have launched new IQOS and VEEV retail spaces at Frankfurt Airport. The installations, located inside and outside duty-free areas, showcase IQOS heated tobacco products and VEEV e-vapor products through product education, consumer interaction and brand experiences. Frankfurt Airport Retail, operated by Fraport Group and Gebr. Heinemann, manages key retail activities at Frankfurt Airport. The initiative follows PMI’s broader strategy of expanding smoke-free products through global travel retail channels. PMI has previously introduced VEEV products across multiple European airports while continuing to expand IQOS and VEEV availability in international markets.
Jul.17
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
Reuters: India Seeks to Dismiss Adani Nicotine Pouch Challenge as Mumbai Airport Dispute Moves to Court
Reuters: India Seeks to Dismiss Adani Nicotine Pouch Challenge as Mumbai Airport Dispute Moves to Court
Reuters reported on July 13, 2026, that India is seeking to dismiss Adani Airports’ legal challenge over nicotine pouch sales at Mumbai International Airport’s duty-free shops. Adani denies wrongdoing and argues that existing drug and cosmetics regulations do not apply to duty-free sales or nicotine pouches.
Innovation
Jul.14 by 2Firsts Perspectives
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria Smokeable Profit Rises 2.4% as Marlboro Share Falls and U.S. Discounts Gain
Altria’s second-quarter results show a U.S. nicotine market splitting across price, product and regulation. Smokeable profit rose 2.4% as Marlboro pricing offset lower volumes, while discount brand Basic gained share among value-conscious smokers. In oral nicotine, on! PLUS expanded distribution but faced intensifying competition from ZYN and Velo. NJOY remained off the market as patent and regulatory hurdles delayed its return. The broader lesson: U.S. growth increasingly depends on price-tier strategy, retail execution, authorisation and enforcement readiness across the industry.
Special Report
Jul.31