According to experts in the New Zealand industry, prohibiting the promotion of disposable e-cigarette products through online media will reduce the usage among young people.
The latest popular disposable electronic cigarette is called "Puff". Depending on their size and specifications, these disposable e-cigarettes can offer inhalations ranging from 400 to 3500.
A recent study in New Zealand has shown that one in five (20%) students vape daily or multiple times a day, with most using electronic cigarettes with high nicotine levels. The study found that dairy shops and gas stations are the most common sources of e-cigarettes for over half (57%) of this age group.
A spokesperson for Shosha, Nabhik Gupta, has stated that there are over 600 different flavored disposable electronic cigarettes, with the majority being fruit-flavored. Gupta suggests that New Zealand should follow in the footsteps of the recent actions taken in the US and ban the sales of some of the most popular disposable e-cigarettes, in order to focus on helping people quit smoking. International research has found that disposable e-cigarettes are the preferred choice for a quarter (26%) of high school students, making it a pervasive issue in this demographic.
Our understanding of disposable e-cigarettes is that they are popular among young people due to their low cost and wide variety of fruity flavors. This has attracted young people.
The use of these products has had a detrimental effect on New Zealand students, with almost half (47%) reporting negative health outcomes as a result of using e-cigarettes.
We urgently need to introduce new regulations to prevent the import and sale of disposable electronic cigarettes. The industry must focus on the pure use of electronic cigarettes as a smoking cessation aid, in line with the guidelines of the Ministry of Health and the country's goal of being smoke-free by 2025.
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