Key Points:
E-cigarette brand No Saint launches in the UK: available in 500 independent retail stores across London and the southeastern region of England.
The product emphasizes material safety and long-term use: the equipment does not contain heavy metals or microplastics, with a theoretical lifespan of two years.
Utilizing digital age verification system: Users are required to unlock through NFC technology with real name authentication.
According to a report by Betterretailing on May 2nd, e-cigarette brand No Saint has launched offline sales channels in the UK market, with products now available in a total of 500 independent retailers in London and the southeast of England. Previously, the brand had conducted its initial launch online through its official website.
According to the introduction, the equipment from No Saint is made of sustainable materials and does not contain common substances found in e-cigarette products such as heavy metals, diacetyl, microplastics, acrolein, and ethylene glycol. The recommended retail price of the device is 19.99 pounds, and it is designed to have a usage cycle of up to two years.
No Saint offers 18 varieties of 2x2ml pods (suggested retail price of £11.99) with the intention of encouraging adult consumers to move away from sweet-flavored products. Flavor options include jasmine tea, iced matcha latte, lychee fruit punch, pineapple fruit punch, and Limoncello.
No Saint was founded by product designer Mladen Barbaric, who has been involved in the development of multiple consumer tech products and has raised $50 million in startup capital for the brand. Barbaric stated that the brand is committed to providing a more mature, safer, and higher-quality solution in the e-cigarette market, emphasizing higher standards in flavor experience and emissions control.
Additionally, No Saint is equipped with Near Field Communication (NFC) technology to reinforce restrictions on underage users. Users must verify and register their device through their phone before unlocking and using it, creating a technological age barrier control mechanism.
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