Pakistan’s Track-And-Trace System Under Fire

Events
Jul.15.2022

Anti-tobacco groups are questioning Pakistan’s decision to award its track-and-trace system to the National Radio and Telecommunications Corp. (NRTC), a technology company which procures its track-and-trace technology from Inexto.

Pakistan’s Track-And-Trace System Under Fire

Inexto’s staff includes 16 former Philip Morris International (PMI) employees, including those involved in the development of the tobacco industry’s own track and trace system, Codentify.

 

The Protocol to Eliminate Illicit Trade in Tobacco Products, of which Pakistan is a member, requires participants to implement a cigarette tracking-and-tracing system with the requirement that it “shall not be performed by or delegated to the tobacco industry.”

 

While Codentify was sold to Inexto in 2016, Critics dispute PMI and Inexto claims that the system is independent from the tobacco industry.

 

“This, alongside its history with the industry, brings into question whether Pakistan’s track and trace system meets the Illicit Trade Protocol’s requirements,” writes the anti-tobacco organization STOP in a case study.

 

Concerns include the NRTC’s affiliation with Inexto, its lack of experience in installing track and trace systems and that NRTC’s solution will not involve a mobile application, despite this being a requirement within the original tender. Two unsuccessful bidders in the tender process are now challenging the decision to award the contract to NRTC in Islamabad High Court.

 

The track-and-trace system became mandatory in Pakistan on July 1. Several companies have asked Pakistan’s Federal Board of Revenue for extra time to continue selling cigarettes without stamps and unique identification markers.

 

The content excerpted or reproduced in this article comes from a third-party, and the copyright belongs to the original media and author. If any infringement is found, please contact us to delete it. Any entity or individual wishing to forward the information, please contact the author and refrain from forwarding directly from here.

Kenya’s BAT Kenya resumes Velo nicotine pouches after citing regulatory clarity
Kenya’s BAT Kenya resumes Velo nicotine pouches after citing regulatory clarity
BAT Kenya says it has resumed sales of Velo oral nicotine pouches after receiving regulatory clarity, reinforcing its push into non-combustible products as cigarette consumption falls.The company reported a 10% drop in turnover in 2025, with revenue closing at KSh23.2 billion (about $178.64 million), largely attributed to the growing presence of illegal tobacco products.
Mar.03 by 2FIRSTS.ai
Product | Pixx Nicotine Toothpicks Listed on UK Retail Website, Said to Be Unaffected by Upcoming Vape Tax
Product | Pixx Nicotine Toothpicks Listed on UK Retail Website, Said to Be Unaffected by Upcoming Vape Tax
2Firsts has noted that a nicotine toothpick product named Pixx has appeared on a UK retailer website. The product page describes it as a smoke-free nicotine product, and the packaging image shows “UK MADE.” A nicotine-industry professional wrote on LinkedIn that the UK is set to introduce vape tax changes that may increase pressure on the retail side, and said Pixx is expected not to be included in the upcoming vape tax.
Mar.05 by 2FIRSTS.ai
PMI says Colorado ZYN plant build advances as first pouches hit market in 2025
PMI says Colorado ZYN plant build advances as first pouches hit market in 2025
Philip Morris International (PMI) is investing $600 million to build a ZYN nicotine pouch plant in Aurora, Colorado. While the facility is still under construction, PMI said production started in September 2025 and the first pouches made at the site have already gone to market.
Feb.10 by 2FIRSTS.ai
FDA Says Flavored ENDS Must Show “Added Benefit” as Small Manufacturers Seek Clearer Switching Benchmarks
FDA Says Flavored ENDS Must Show “Added Benefit” as Small Manufacturers Seek Clearer Switching Benchmarks
During the FDA PMTA roundtable session on “Studies of Adult Benefit,” officials said flavored ENDS must demonstrate “added benefit” over tobacco-flavored products under the APPH standard, including sustained complete switching evidence. Small manufacturers questioned switching benchmarks, study duration, and bridging expectations.
Feb.11
Phnom Penh “Mystery House” raided: authorities seize over 300,000 smoking devices and related items
Phnom Penh “Mystery House” raided: authorities seize over 300,000 smoking devices and related items
A Phnom Penh venue selling electronic smoking devices — nicknamed the “Mystery House” — was raided on the night of January 15, 2026, with authorities seizing over 300,000 items and arresting the 58-year-old owner. Seized evidence included smoking machines, cigarette heads, bottles of vape juice and marijuana grinding machines.
Jan.19 by 2FIRSTS.ai
Glasgow bin lorry fires spark calls to broaden vape and battery disposal messaging
Glasgow bin lorry fires spark calls to broaden vape and battery disposal messaging
Glasgow residents have been warned that throwing batteries and vapes away at home can endanger refuse workers, amid bin lorries catching fire. The city council said it will launch a communications campaign next month to tell people to place batteries in special bins at supermarkets or household waste recycling centres, supported by a dedicated web page listing other disposal sites.
Feb.11 by 2FIRSTS.ai