According to a report by Marica on October 9th, Philip Morris Bulgaria held a press conference at the Plovdiv Event Center to launch their new product, IQOS ILUMA.
The event attracted over 400 attendees, during which Dimitar Kostov, Marketing Director of Philip Morris Bulgaria, outlined the advantages of the new product. Kostov also predicted that the launch of this device would encourage more smokers to opt for a scientifically proven alternative, aiding them in overcoming their dependence on conventional cigarettes more quickly.
Sales Director Polina Ninova expressed her gratitude to the company team for their outstanding work and expressed optimism about the possibility of achieving the goal of reaching 500,000 IQOS users. She emphasized that this success would be a result of the excellent teamwork and collaboration from all of us as well as our partners.
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