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Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants

Feb.05
Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants
Philip Morris Korea said on Feb. 5 it has introduced “TEREA Shine Pearl,” a new TEREA stick designed for the IQOS ILUMA heated-tobacco device. The company said the product delivers a cool sensation and adds a fresh, fruity note when the capsule is crushed, bringing TEREA’s capsule-based lineup in South Korea to seven variants.

Quick Takeaways

 

  • New IQOS ILUMA-dedicated tobacco stick “TEREA Shine Pearl” launched in South Korea.
  • Positioned around a cool sensation plus a fresh flavor change activated by a crushable capsule.
  • TEREA’s capsule-based lineup in South Korea expands to seven variants.

 

2Firsts, Feb. 5, 2026

 

According to E-Today, Philip Morris Korea said on Feb. 5 that it has launched “TEREA Shine Pearl,” a new product dedicated to its heated-tobacco IQOS ILUMA series.

 

The report said “TEREA Shine Pearl” has been added to the capsule-based “TEREA Capsule” lineup. The product is designed to deliver a cool sensation; when users crush the capsule, it adds a fresher, more refreshing flavor on top of the base experience.

 

Philip Morris Korea said the product, alongside existing offerings such as “TEREA Oasis Pearl” and “TEREA Sun Pearl,” is aimed at IQOS ILUMA users and adult smokers who prefer capsule-activated flavor changes.

 

With the latest launch, the report noted that the TEREA brand’s capsule-based lineup in South Korea has expanded to seven variants.

 

Cover image source: E-Today

References:
[1] 한국필립모리스, 아이코스 일루마 전용 '테리아 샤인 펄' 선봬
Also Read:
[1] Philip Morris Japan adds “Electric Purple” to IQOS ILUMA i range, expands to convenience stores from Feb. 3
[2] PMI says it submitted evidence to FDA panel backing ZYN bid for modified-risk status
[3] PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April

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