Recently, the German newspaper "Die Welt" reported that Philip Morris International (PMI) decided to abandon its traditional cigarette business in favor of new heated tobacco devices and called for strict regulation of disposable e-cigarettes.
Markus Essing, CEO of PMI Germany and Austria, stated at an event in Berlin.
We will be exiting the tobacco business and only offering reduced-risk products.
The manager did not specify a specific time frame, stating "we can set a deadline, but the specific date has not yet been determined.
PMI differs from other large tobacco companies such as British American Tobacco or Japan Tobacco in this regard.
Since 2017, the company has ceased advertising for traditional cigarettes such as Marlboro and has mainly focused on the IQOS heated tobacco device. PMI claims that harmful substances are reduced by 95% compared to traditional cigarettes because the tobacco in the device is heated instead of burned.
Reference:
Philip Morris to end production of Marlboro cigarettes
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