Philippines’ H1 Vape Tax Revenue Soars 738%, Surpasses $26.42 Million

Jul.16.2025
Philippines’ H1 Vape Tax Revenue Soars 738%, Surpasses $26.42 Million
Vape products boosted excise tax collection in the Philippines, with total revenues up 10% in H1 to PHP 135 billion ($2.4 billion). Tobacco excise rose 34%, while vape tax revenue jumped 738% as the BIR tightened oversight by adding e-cigarettes to its stamp tax system.

Key Points:

 

·E-cigarette products have driven a 10% increase in consumption tax revenue for the Philippines in the first half of the year, reaching 135 billion pesos (approximately $2.4 billion). 

 

·Tobacco consumption tax has also grown by 34%, with e-cigarette product tax revenues surging by 738% from 1.79 billion pesos (approximately $31.5 million) to 15 billion pesos (approximately $264.2 million). 

 

·The Bureau of Internal Revenue (BIR) has taken full control of e-cigarette consumption tax collection through the stamp tax system. 

 

This has led to improved industry compliance, with legal businesses shifting towards legitimate operations, thereby providing better protection for consumers.


【2Firsts News Flash】According to a report by The Philippine Star on July 16, e-cigarette products are gradually playing an important role in driving consumption tax revenue. With the Philippines government including them in the stamp tax system, consumption tax revenue increased by 10% in the first half of the year, reaching 135 billion pesos (approximately $2.4 billion).

 

According to data, the consumption tax from January to June increased by nearly 10% compared to the same period last year, reaching 1345.4 billion pesos (approximately 23.5 billion US dollars) from 1230 billion pesos (approximately 21.8 billion US dollars). This growth was primarily due to a 34% increase in tobacco consumption tax, rising from 439.5 billion pesos (approximately 7.7 billion US dollars) to 589.7 billion pesos (approximately 10.4 billion US dollars). In particular, the tax revenue from e-cigarette products surged by 738% from 1.79 billion pesos (approximately 3.15 million US dollars) a year ago to 15 billion pesos (approximately 26.42 million US dollars).

 

After including e-cigarette products (whether imported or locally produced) in the cigarette excise tax system, the Bureau of Internal Revenue (BIR) has completely taken control of the collection of consumption taxes on e-cigarette products.

 

"Therefore, we are able to regulate and monitor the taxability of products. In addition, cracking down on illegal products has led to an increase in tax revenue collection."

 

Assistant Commissioner of the Bureau of Internal Revenue in the Philippines, Jethro Sabariaga, told The Philippine Star.

 

In 2024, the Philippine Bureau of Internal Revenue is requiring all imported and locally produced e-cigarette products to use fourth-generation tax stamps.

 

The absence of tax stamps means that the consumption tax has not been paid, which may result in e-cigarette products being seized and could potentially lead to cases of tax evasion.

 

On the other hand, the Philippine E-Cigarette Industry Association (PECIA) stated that the increase in consumption tax revenue indicates that e-cigarette regulations are beginning to take effect. PECIA is an industry organization made up of approximately 300 domestic e-cigarette manufacturers and distributors.

 

PECIA President Joey Dulay stated that this improvement is mainly attributed to the increased industry compliance, with more participants now properly registered, licensed, and paying the correct consumption tax.

 

"Legal businesses have transitioned from the informal market to formal operations. Compliance has increased, leading to higher tax revenues and better consumer protection."

 

Dulay told The Philippine Star.

 

Apart from e-cigarettes, almost all categories of tobacco products have seen growth, such as cigarettes, cigars, and heated tobacco products.

 

Sabariah Yahya stated that this may be due to an increase in consumption of legal or taxed products, as well as a decrease in the proliferation of illegal white cigarettes due to the agency's strict crackdown and saturation of smuggled tobacco products.

 

"This marks a new paradigm in tax management - shifting focus from primarily tax collection to now reducing the proliferation of illegal products and removing untaxed products from the market."

 

He said.

 

Overall, tobacco and alcohol products accounted for 81% of total excise tax revenue in the first half of the year.

 

A consumption tax is a type of tax levied on the production, sale, or consumption of goods. It accounts for about 12% of the total revenue collected by the Bureau of Internal Revenue in the Philippines. Taxable products include alcohol, tobacco, petroleum, and minerals.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
Data released by the Korea Disease Control and Prevention Agency (KDCA) showed South Korea’s conventional cigarette smoking rate fell to 17.9% in 2025, while heated tobacco and liquid e-cigarette use continued to rise, particularly among young adults and women.
Jun.01
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
Trump’s Tobacco Investments and Industry Donations Draw Scrutiny as FDA Eases Vape and Nicotine Pouch Rules
A report by KFF Health News says that as the Trump administration pursued a series of policies favorable to the nicotine and tobacco industry, President Donald Trump increased his holdings in tobacco companies while benefiting from substantial industry-linked political donations, prompting questions from public health advocates about potential conflicts of interest and regulatory direction.
Jun.12
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.
Jun.17
VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
VEEV Arrives in South Korea, Completing PMI’s IQOS-ZYN-VEEV Portfolio
Philip Morris Korea has officially launched its VEEV e-vapor brand in South Korea, introducing both the VEEV inPRIME device and VEEBI inPRIME pods. The launch further expands PMI’s smoke-free portfolio in Korea, alongside its IQOS heated tobacco products and ZYN nicotine pouches.
Jun.16
Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
In this contributed article to 2Firsts, Mumbai-based journalist and harm reduction advocate Samrat Chowdhery examines India’s tobacco transition from the perspective of agriculture, supply chains and regulation. As noted by 2Firsts, India offers a relevant case for understanding how new nicotine technologies may affect not only consumption, trade and policy, but also tobacco farming.
Special Report
May.29
Turning Point Brands Reports Q1 2026 Net Sales of $124.3 Million as Modern Oral Net Sales Rise 133%
Turning Point Brands Reports Q1 2026 Net Sales of $124.3 Million as Modern Oral Net Sales Rise 133%
Turning Point Brands reported first-quarter 2026 results on May 7, covering the period ended March 31, 2026. Total consolidated net sales were $124.3 million, up 16.8% year on year. Gross profit was $68.3 million, up 14.6%, while net income fell 19.0% to $11.7 million. Adjusted EBITDA declined 6.5% to $25.9 million.
May.08 by 2FIRSTS.ai