Phillip Morris Malaysia Invests $1.25B in New Tobacco Production

Aug.08.2024

Phillip Morris Malaysia invests $1.25 billion in new tobacco products, aiming for a smoke-free future, says company spokesperson.

According to the Malaysian news outlet Sarawak Tribune, Veronica Choo, the Corporate Affairs Director of Phillip Morris Malaysia Sdn Bhd (PMM), recently mentioned that the company has invested a total of 1.25 billion US dollars in research and development for the production of new tobacco products.

Veronica Chu expressed during her sharing session with media professionals that she is embarking on a journey towards a smoke-free future.

We have converted 36.5 million adult smokers to our new tobacco product. Therefore, our goal is clear, which is to ensure a smoke-free future.

However, Veronica Zhu also pointed out that without effective government policies, reducing the number of future smokers will become difficult. She emphasized the need to develop innovative policies and regulations based on scientific findings to ensure the goal of reducing the number of smokers is achieved.

She added that Japan is currently using a new type of tobacco, which has been linked to the decrease in cigarette sales. All of this is credited to the country's better regulations. Therefore, today we must ask ourselves how to maximize the public health benefits by creating better alternatives through innovation.

References:

[1] Smoke-free products answer to curbing cigarette sales

Also Read:

[1] Philip Morris International (PMI) Invests $600 Million in Colorado

[2] Tax Revenue from E-Cigarettes Reaches $29.98 Million in Malaysia

[3] Malaysia to Implement Public Health Tobacco Control Act by 2024

#Product

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Teen Nicotine Use Surges in Pakistan as Flavoured Vapes Spread Rapidly

Pakistan is experiencing a sharp rise in nicotine use among teenagers, driven by widespread availability of flavoured vapes and e-cigarettes. Cheap, sweet-flavoured devices are easily accessible in major cities, and weak enforcement of age limits has enabled young users to adopt vaping at alarming rates. Activists warn that industry marketing falsely portrays e-cigarettes as “safer,” putting youth at risk of long-term addiction and serious health effects.

Nov.14 by 2FIRSTS.ai

Singapore media: Relx-linked firm Hellow SG struck off and office closed in Singapore

According to The Straits Times, after Singapore strengthened anti-vaping enforcement from September 2025, Relx International-linked entity Hellow SG voluntarily applied for deregistration and was officially struck off by ACRA on September 30, closing its local office. The company reportedly undertook regional business support and operated quietly.

Nov.03 by 2FIRSTS.ai

Poll Shows Britons Favor Regulation Over Bans on Nicotine Pouches

A new poll commissioned by We Vape UK reveals that most Britons favor regulation — not prohibition — of nicotine pouches. The survey shows broad public support for harm-reduction policies and frustration with weak government regulation, contrasting sharply with Ireland’s recent decision to ban disposable vapes and impose strict limits on nicotine products.

Nov.25 by 2FIRSTS.ai

Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe

As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.