Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

Jun.23.2025
At the exhibition site, many brands showcased a variety of new-style hookah products in different forms.

【By 2Firsts, Dubai】On June 20th, the World Vape Show Dubai 2025, which has attracted widespread attention from the global industry, entered its third day at the Dubai World Trade Center. At the exhibition site,  2Firsts found that many brands showcased a variety of new - style hookah products in different forms.

 

Some exhibitors told 2Firsts that at present, the Middle East and some European markets have a stable and large group of hookah users. The common flavors and usage experience of traditional e - cigarettes can no longer meet the consumption needs of these users. Therefore, many brands have successively launched new - style hookah devices that are closer to the traditional hookah experience. They hope to maintain the traditional hookah smoke volume and flavor reproduction while realizing portability and technological upgrading.

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Innokin|Image source: 2firsts
Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Innokin|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Aspire|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Aspire|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
waker|Image source: 2firsts
Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Podsalt|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
DKHAAN|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Vfly|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
Xtri|Image source: 2firsts

 

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices
ALIBARBAR|Image source: 2firsts

 

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Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

 

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