Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

Jun.23.2025

At the exhibition site, many brands showcased a variety of new-style hookah products in different forms.

【By 2Firsts, Dubai】On June 20th, the World Vape Show Dubai 2025, which has attracted widespread attention from the global industry, entered its third day at the Dubai World Trade Center. At the exhibition site, 2Firsts found that many brands showcased a variety of new - style hookah products in different forms.

Some exhibitors told 2Firsts that at present, the Middle East and some European markets have a stable and large group of hookah users. The common flavors and usage experience of traditional e - cigarettes can no longer meet the consumption needs of these users. Therefore, many brands have successively launched new - style hookah devices that are closer to the traditional hookah experience. They hope to maintain the traditional hookah smoke volume and flavor reproduction while realizing portability and technological upgrading.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — waker｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Podsalt｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — DKHAAN｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Vfly｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Xtri｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — ALIBARBAR｜Image source: 2firsts

Welcome to submit articles, request interviews, or submit comments to 2Firsts. Please contact: info@2firsts.com, or connect with the two founders and CEOs of 2Firsts, Alan Zhao, on LinkedIn.

Click on the image below to access the special report.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

According to Haypp’s 2026 UK Nicotine Report, nicotine pouches are increasingly replacing both cigarettes and vaping. The UK market grew sharply, with Haypp and Northerner reporting a 60% year‑on‑year sales increase in 2025. Notably, 40% of users adopted pouches to quit vaping, nearly matching the 43% who used them to stop smoking. This indicates pouches are expanding beyond traditional smoking cessation and gaining traction among adults seeking non‑inhalable nicotine alternatives.

2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%

2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%

China’s vape exports showed resilience in the first half of 2026 after a short-term shock from China’s export rebate adjustment. But customs data points to more than a simple recovery: the structure of growth is changing. Vaping devices and atomization hardware emerged as the strongest growth driver, while nicotine-containing vaping products remained broadly stable. Meanwhile, nicotine substitute-related products represented by 6-methyl nicotine expanded rapidly, becoming a new category to watch for both industry and regulators. After the U.S. market went through a cycle of shortages, replenishment and inventory rebuilding in 2025, China’s vape supply chain is entering a new phase of reallocation.

Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate

Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate

Former ATF Deputy Director Edgar Domenech has warned that some Chinese vape companies may be using 6-methyl nicotine, a nicotine analogue, raising new questions over how US regulators should classify emerging nicotine compounds.

Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift

Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift

Philip Morris Italia has launched the Trade Academy program, investing €1 million to provide training and development support for approximately 45,000 tobacco retailers in Italy. The initiative aims to strengthen retailers’ capabilities in heated tobacco products, digital tools and consumer services. The move reflects how nicotine companies are increasingly investing in retail networks and frontline capabilities as new nicotine products become more important in the market.

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches

Argentina’s Ministry of Health has updated its health warning rules for tobacco and nicotine products, adding e-cigarettes, vapes, heated tobacco products, sticks and nicotine pouches to mandatory warning requirements.

Related Topics

Related Read

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

Haypp Report Shows Nicotine Pouches Gaining Ground as a Vape Alternative in the UK

2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%

2Firsts Data | China’s Vape Exports Rise 3.1% in H1 2026 as 6-Methyl Nicotine-Related Products Surge 65.2%

Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate

Former ATF Official’s Claims on Chinese Vape Companies and 6-Methyl Nicotine Fuel US Regulatory Debate

Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift

Philip Morris Italia Invests €1 Million to Upgrade Retail Network, Supporting 45,000 Tobacco Shops in Smoke-Free Shift

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches

Argentina Updates Health Warning Rules to Include Vapes and Nicotine Pouches