Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

Jun.23.2025

At the exhibition site, many brands showcased a variety of new-style hookah products in different forms.

【By 2Firsts, Dubai】On June 20th, the World Vape Show Dubai 2025, which has attracted widespread attention from the global industry, entered its third day at the Dubai World Trade Center. At the exhibition site, 2Firsts found that many brands showcased a variety of new - style hookah products in different forms.

Some exhibitors told 2Firsts that at present, the Middle East and some European markets have a stable and large group of hookah users. The common flavors and usage experience of traditional e - cigarettes can no longer meet the consumption needs of these users. Therefore, many brands have successively launched new - style hookah devices that are closer to the traditional hookah experience. They hope to maintain the traditional hookah smoke volume and flavor reproduction while realizing portability and technological upgrading.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Innokin｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Aspire｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — waker｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Podsalt｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — DKHAAN｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Vfly｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — Xtri｜Image source: 2firsts

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices — ALIBARBAR｜Image source: 2firsts

Welcome to submit articles, request interviews, or submit comments to 2Firsts. Please contact: info@2firsts.com, or connect with the two founders and CEOs of 2Firsts, Alan Zhao, on LinkedIn.

Click on the image below to access the special report.

Photo Collection of New Products | Innokin, Aspire, ALD and Others Launch New - style Hookah Devices

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit

PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit

Philip Morris International says about 43 million adults worldwide now use its smoke-free products, with nearly 70% having stopped using cigarettes and smoke-free products accounting for about 43% of its net revenues.

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.

FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products

FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products

The FDA issued warning letters to eight retailers selling unauthorized nicotine pouches and dissolvable tobacco products resembling candy, breath strips and cough drops. The action highlights rising scrutiny of packaging, youth appeal and accidental ingestion risks, as the agency clarifies enforcement priorities for unauthorized ENDS and nicotine pouch products while maintaining PMTA as the legal market pathway.

UK Tobacco and Vapes Bill Returns to House of Lords on April 20 for Ping Pong Consideration

UK Tobacco and Vapes Bill Returns to House of Lords on April 20 for Ping Pong Consideration

The UK Tobacco and Vapes Bill is set to return to the House of Lords on April 20 for consideration of Commons amendments in the parliamentary “ping pong” process. The bill aims to create the first “smoke-free generation” by ensuring that children turning 15 this year or younger can never legally be sold tobacco. It also seeks to enable product and information requirements to be imposed in connection with tobacco, vapes, and other products.

Apr.21 by 2FIRSTS.ai

CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation

CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation

U.S. Customs and Border Protection (CBP) announced that more than 18 million illegal e-cigarettes valued at over $175 million were seized during “Operation Red Mist,” a joint enforcement initiative involving the U.S. Coast Guard and the FDA. The operation primarily targeted maritime vape shipments originating from China and focused on combating illicit importation, transportation, and distribution activities.

Special Report｜U.S.-Facing Retailer Lists RELX Creator Pro 15K: A Chinese Brand Signal Under FDA’s Lower-Priority Enforcement Window

Vapesourcing has listed RELX Creator Pro 15K as “Coming Soon” with U.S. warehouse shipping options; while the page does not show that RELX has entered the U.S. market through official channels or that the product has received FDA authorization, the listing suggests that Chinese brand-led ENDS products are becoming a new point of observation as the U.S. market reassesses regulatory risk following the FDA’s updated enforcement-priority policy.

Industry Insight

Related Topics

Related Read

PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit

PMI Highlights 43 Million Smoke-Free Users at Stockholm Summit

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products

FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products

UK Tobacco and Vapes Bill Returns to House of Lords on April 20 for Ping Pong Consideration

UK Tobacco and Vapes Bill Returns to House of Lords on April 20 for Ping Pong Consideration

CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation

CBP and FDA Seize 18 Million Illegal Vapes Worth $175 Million in Maritime Cargo Operation

Special Report｜U.S.-Facing Retailer Lists RELX Creator Pro 15K: A Chinese Brand Signal Under FDA’s Lower-Priority Enforcement Window