PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47

Oct.29

Philip Morris Japan announced it will release the limited-edition IQOS ILUMA i “Galaxy Blue” across IQOS stores nationwide starting October 29, priced at JPY 6,980 including tax (about USD 47). The new model features a space-themed design, with a members-only promotion to run at the Nagoya IQOS store.

Key Points

Nationwide rollout at IQOS stores with limited quantities; list price JPY 6,980 including tax (about USD 47).
Space-inspired design: a midnight-blue charger and a star-gradient side door on the device.
PMI Japan says it will broaden the portfolio to encourage adult smokers to switch to heated tobacco.
The Nagoya IQOS store will feature coordinated displays and a members-only chocolate giveaway.

2Firsts, October 29, 2025 — According to Chunichi Sports, Philip Morris Japan will launch the limited-edition “Galaxy Blue” model in the IQOS ILUMA i series across IQOS stores nationwide from October 29, priced at JPY 6,980 including tax (about USD 47). The charger comes in deep midnight blue, while the device’s side door features a gradient accented with star-like colors.

Daniel Sevcik, Director of Portfolio & Commercialization at Philip Morris Japan, said the company will expand its product lineup to further encourage adult smokers to switch to heated tobacco products, improve IQOS user satisfaction, and support the company’s smoke-free vision.

To coincide with the launch, the IQOS store in Nagoya will curate merchandise aligned with the product concept and offer limited, specially made chocolates to members free of charge.

As previously reported by 2Firsts, PMJ has added a new regular-line flavor—“TEREA Clear Regular”—to TEREA sticks for IQOS ILUMA and ILUMA i, rolling out from October 27. The new variant emphasizes smooth balance and a clean finish, becoming the sixth product in the TEREA Regular lineup.

Cover image: Chunichi Sports

References:

[1] 限量版“IQOS ILUMA i 星系蓝款”将于29日起在全国IQOS门店发售！

Also Read:

[1] Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets

[2] Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth

[3] PMI Japan to Launch Limited Edition IQOS ILUMA i "Galaxy Blue", Introduces New TEREA Clear Regular Flavo

[4] US FDA releases MRTP renewal application materials for IQOS heated tobacco product and will hold an expert meeting in October

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