Key Points
- Nationwide rollout at IQOS stores with limited quantities; list price JPY 6,980 including tax (about USD 47).
- Space-inspired design: a midnight-blue charger and a star-gradient side door on the device.
- PMI Japan says it will broaden the portfolio to encourage adult smokers to switch to heated tobacco.
- The Nagoya IQOS store will feature coordinated displays and a members-only chocolate giveaway.
2Firsts, October 29, 2025 — According to Chunichi Sports, Philip Morris Japan will launch the limited-edition “Galaxy Blue” model in the IQOS ILUMA i series across IQOS stores nationwide from October 29, priced at JPY 6,980 including tax (about USD 47). The charger comes in deep midnight blue, while the device’s side door features a gradient accented with star-like colors.
Daniel Sevcik, Director of Portfolio & Commercialization at Philip Morris Japan, said the company will expand its product lineup to further encourage adult smokers to switch to heated tobacco products, improve IQOS user satisfaction, and support the company’s smoke-free vision.
To coincide with the launch, the IQOS store in Nagoya will curate merchandise aligned with the product concept and offer limited, specially made chocolates to members free of charge.
As previously reported by 2Firsts, PMJ has added a new regular-line flavor—“TEREA Clear Regular”—to TEREA sticks for IQOS ILUMA and ILUMA i, rolling out from October 27. The new variant emphasizes smooth balance and a clean finish, becoming the sixth product in the TEREA Regular lineup.
Cover image: Chunichi Sports
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