PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47

Oct.29

Philip Morris Japan announced it will release the limited-edition IQOS ILUMA i “Galaxy Blue” across IQOS stores nationwide starting October 29, priced at JPY 6,980 including tax (about USD 47). The new model features a space-themed design, with a members-only promotion to run at the Nagoya IQOS store.

Key Points

Nationwide rollout at IQOS stores with limited quantities; list price JPY 6,980 including tax (about USD 47).
Space-inspired design: a midnight-blue charger and a star-gradient side door on the device.
PMI Japan says it will broaden the portfolio to encourage adult smokers to switch to heated tobacco.
The Nagoya IQOS store will feature coordinated displays and a members-only chocolate giveaway.

2Firsts, October 29, 2025 — According to Chunichi Sports, Philip Morris Japan will launch the limited-edition “Galaxy Blue” model in the IQOS ILUMA i series across IQOS stores nationwide from October 29, priced at JPY 6,980 including tax (about USD 47). The charger comes in deep midnight blue, while the device’s side door features a gradient accented with star-like colors.

Daniel Sevcik, Director of Portfolio & Commercialization at Philip Morris Japan, said the company will expand its product lineup to further encourage adult smokers to switch to heated tobacco products, improve IQOS user satisfaction, and support the company’s smoke-free vision.

To coincide with the launch, the IQOS store in Nagoya will curate merchandise aligned with the product concept and offer limited, specially made chocolates to members free of charge.

As previously reported by 2Firsts, PMJ has added a new regular-line flavor—“TEREA Clear Regular”—to TEREA sticks for IQOS ILUMA and ILUMA i, rolling out from October 27. The new variant emphasizes smooth balance and a clean finish, becoming the sixth product in the TEREA Regular lineup.

Cover image: Chunichi Sports

References:

[1] 限量版“IQOS ILUMA i 星系蓝款”将于29日起在全国IQOS门店发售！

Also Read:

[1] Philip Morris International and an Italian Design Brand Launch Limited-Edition IQOS Collaboration, Debuting in Japan Before Expanding to 13 Travel Retail Markets

[2] Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth

[3] PMI Japan to Launch Limited Edition IQOS ILUMA i "Galaxy Blue", Introduces New TEREA Clear Regular Flavo

[4] US FDA releases MRTP renewal application materials for IQOS heated tobacco product and will hold an expert meeting in October

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT Pauses U.S. Launch of Unlicensed Vuse One Vape amid FDA Crackdown — Reuters

British American Tobacco has paused the U.S. pilot launch of its unlicensed Vuse One vape amid intensified FDA enforcement.

Oct.28 by 2FIRSTS.ai

Ukraine intensifies crackdown on illicit tobacco and alcohol markets

Ukraine’s State Tax Service (GNS) has carried out around 24,000 on-site inspections in the tobacco and alcohol sectors this year, imposing more than ₴795 million (US$194 million) in fines and revoking over 2,500 business licences.

Oct.17 by 2FIRSTS.ai

Wisconsin Fines Vape Retailers Nearly $13 Million for Selling Unapproved Products

The state of Wisconsin has fined one retailer nearly USD 12.44 million and another USD 450,000 for violating the state’s new vape sales law, which took effect in September and restricts sales to an approved list of products.

Dec.11 by 2FIRSTS.ai

Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes

Moroccan government has firmly rejected proposals from opposition parties to increase the internal consumption tax (TIC) on e-cigarettes and related products under the 2026 Finance Bill. Budget Minister Delegate Fouzi Lekjaa argued that raising excise duties would not reduce demand and would instead encourage smuggling. Opposition groups emphasized the growing health risks and rising popularity of vaping among young people.