PMI's IQOS Takes Over Italy with 2 Million Smokers

Feb.20.2023

PMI president Marco Hannappel says 2 million Italian smokers have switched to IQOS, a high-tech alternative to smoking.

Recently, Marco Hannappel, President of Phillip Morris International (PMI) in Southwest Europe, stated that approximately two million smokers in Italy have switched to using IQOS.

We are rapidly advancing towards the goal of a 'smoke-free future' by providing adult smokers with higher technological alternatives," said Marco Hannappel.

The 2022 PMI annual report reveals that the shipment volume of heated tobacco products (HTP) in Italy reached 1.23 million units, representing a 37.7% YoY growth. Italy has become PMI's largest market for HTP in Europe, second only to Russia.

According to Gianluca Iannelli, the marketing and digital director of PMI Italy, the company has recently launched a new product called IQOS Iluma One in the Italian market. PMI aims to use this product to convince even the most stubborn smokers to change their lifestyle and switch to a simpler and more intuitive device.

Reference: [1] Philip Morris International Inc. (PMI) has released its financial results for the fourth quarter and full-year of 2022.

According to a report, two million smokers in Italy have switched to using IQOS.

#Europe #Open system e-cigarettes #Market #Alemania #PMI

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Global Tobacco Companies’ Latest Earnings Review: Nicotine Pouch Business Shows Broad Strength, Emerging as a Key Growth Driver

Multiple global tobacco and next-generation nicotine companies reported solid Q3 performance, with the nicotine-pouch category showing broad-based strength across seven firms. Growth was reflected in higher shipment volumes, expanded market coverage, and new product launches. Several companies also reported rising revenue contributions from pouches and continued investment in this fast-growing segment, underscoring its position as a key driver of future growth.

Nov.14

Black Friday Meets Thanksgiving: Multiple E-Cigarette Brands Launch Discounts and Giveaways Across North America and Europe

As Black Friday, Cyber Monday and Thanksgiving shopping season arrive, e-cigarette brands such as OXVA and VAPORESSO, together with online retail platforms, have launched concentrated discount and giveaway campaigns running from mid-November to early December. Promotions include tiered reductions, sitewide discounts, bundle deals and interactive prize draws, covering North America, the UK and parts of the EU market.

Nov.26 by 2FIRSTS.ai

Singapore Charges 14 Over Vape Syndicate Under Organised Crime Act

Singapore police said 13 people were charged on Oct 30 under the Organised Crime Act over an alleged syndicate supplying vapes locally; a 14th suspect is expected to be charged on Oct 31. All 14 had earlier been charged for possessing, or conspiring to possess, vapes for sale and are remanded. Police said the group allegedly imported vapes from Malaysia. OCA carries up to S$100,000 fine or five years’ jail; vape import/sale offences also face stiff penalties.

Oct.31 by 2FIRSTS.ai

Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved

Altria’s new nicotine pouch On! PLUS™ is slated to launch in the U.S. on October 14, debuting in North Carolina, Texas, and Florida. The product uses NICOSILK™ technology and will offer multiple nicotine strengths. FDA approval has not yet been granted, but Helix says it is proceeding in line with compliance requirements.

Oct.11 by 2FIRSTS.ai