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Key Points
- JTI Korea launched the Ploom AURA Teal Electric Pop limited edition on September 1.
- It is the first dual-color design in the Ploom AURA range, combining dark green and teal.
- JTI also introduced matching Front Panel, Back Cover and Pocket Bag accessories.
- The standalone device is priced at KRW 29,000, with three device-and-accessory bundles.
- Sales are focused on online channels including the Ploom Korea website and Naver Ploom Store.
- The launch follows the Glacier White limited edition introduced in June 2026.
2Firsts
September 3, 2026
According to Munhwa and other South Korean media reports published on September 2, 2026, JTI Korea has launched the Ploom AURA Teal Electric Pop limited edition in South Korea. The device combines a dark green body with teal accents, making it the first dual-color design in the Ploom AURA range, and launches alongside matching Front Panel, Back Cover and Pocket Bag accessories offered through online device-and-accessory bundles.
The limited edition retains the existing Ploom AURA hardware platform, with no publicly disclosed core heating-performance upgrade over the standard model. The update is centered on limited-edition styling, interchangeable exterior components and personalization accessories.
configurations.
First Dual-Color Ploom AURA Combines Dark Green and Teal
Ploom AURA Teal Electric Pop uses a dark green body with teal accents.
JTI Korea describes it as the first Ploom AURA product to use a dual-color design. Rather than limiting the update to a new body color, JTI extends the color theme across accessories that allow users to alter the appearance of the device.
Parameter | Specification |
Company | JTI Korea |
Brand | Ploom |
Product | Ploom AURA Teal Electric Pop |
Product Category | Limited-edition heated tobacco device |
Base Platform | Ploom AURA |
Launch Type | Limited dual-color edition |
Main Colors | Dark green + teal |
Series Positioning | First dual-color Ploom AURA |
Accessories | Front Panel, Back Cover, Pocket Bag |
Standalone Device Price | KRW 29,000 |
Device + Back Cover | KRW 30,000 |
Device + Device Pocket Bag | KRW 33,000 |
Device + All-in-One Pocket Bag | KRW 35,000 |
Launch Date | September 1, 2026 |
Launch Market | South Korea |
Main Channels | Ploom Korea website, Naver Ploom Store and designated online channels |
Core Hardware Change | No performance upgrade disclosed versus standard Ploom AURA |
Three Bundles Pair the Device With Accessories
JTI Korea is selling the Teal Electric Pop both as a standalone device and in bundled configurations with matching accessories.
The accessory range includes the Front Panel, Back Cover and Pocket Bag, allowing consumers to modify the device's exterior appearance and carrying setup.
Published South Korean pricing shows the standalone device at KRW 29,000, the device with a Back Cover at KRW 30,000, the device with a Device Pocket Bag at KRW 33,000, and the device with an All-in-One Pocket Bag at KRW 35,000.
The launch therefore extends beyond a single limited-color SKU into a device-and-accessory merchandising system.
Online-Exclusive Distribution in South Korea
The Teal Electric Pop limited edition and associated accessories are being distributed primarily through online channels.
The device and Back Cover bundle is sold through Naver Ploom Store, while the standalone device and other accessory packages are available through the official Ploom Korea website and other designated online channels.
The approach differs from a broad convenience-store rollout and reinforces the limited-edition positioning.
Public information does not currently indicate that Teal Electric Pop will become a permanent standard colorway.
Launch Follows Glacier White Limited Edition
Teal Electric Pop is not the first limited Ploom AURA color introduced in South Korea.
JTI Korea launched the Ploom AURA Glacier White limited edition in June 2026, also through online channels and with matching accessories. The standalone device was similarly priced at KRW 29,000.
South Korean media report that Glacier White sold out relatively quickly after launch.
Ploom AURA entered the South Korean market in April 2026, followed by Glacier White in June and Teal Electric Pop in September. Unlike the earlier single-color limited edition, Teal Electric Pop introduces the range's first dual-color treatment while continuing JTI Korea's accessory-led personalization strategy.
The sequence suggests JTI Korea is using limited colorways and accessories to refresh the existing platform rather than relying solely on frequent hardware revisions.
South Korean HTP Competition Expands Into Design and Personalization
Munhwa's September 2 report placed the JTI launch alongside two other recent heated tobacco product updates in South Korea: KT&G's lil Tonino Lamborghini platform and Philip Morris Korea's TEREA Limona Pearl tobacco stick.
The three launches follow different product strategies.
KT&G is emphasizing a new Flashwave Heating platform and dedicated NAU tobacco sticks. Philip Morris Korea is expanding the consumables portfolio around IQOS ILUMA. JTI Korea is focusing on device aesthetics, limited colors and interchangeable accessories.
Recent launches therefore show competition in South Korea's heated tobacco market extending across hardware technology, consumable SKUs, industrial design and personalization accessories.
Industry Perspective
The significance of Ploom AURA Teal Electric Pop lies less in a core performance upgrade than in how JTI Korea is extending the lifecycle of an existing hardware platform.
Limited colorways, interchangeable panels, back covers, carrying accessories and bundled offers allow JTI to create additional variants around the same core device while differentiating the product through design and accessories.
Compared with launching an entirely new platform that requires a fresh technical and consumables ecosystem, this approach provides a way to increase SKU variety and create additional product-release moments around established hardware.
Teal Electric Pop is therefore best understood as a continuation of Ploom AURA's personalization strategy in South Korea rather than a hardware-generation change.
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Cover image source: JTI Korea public materials
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