US FDA Report: E-cigarettes Top Youth Tobacco Use for 11th Year, Nicotine Pouches Rise to Second

Oct.18.2024
US FDA Report: E-cigarettes Top Youth Tobacco Use for 11th Year, Nicotine Pouches Rise to Second
The 2024 National Youth Tobacco Survey reports U.S. youth tobacco use at a 25-year low. E-cigarettes remain the top product (5.9%), with nicotine pouches in second (1.8%).

According to a report released on October 17th by the U.S. Food and Drug Administration (FDA), the latest data from the 2024 National Youth Tobacco Survey (NYTS) shows that the number of middle and high school students using tobacco products in the United States has dropped to the lowest level in 25 years.

 

In the past year, at least 500,000 students have stopped using tobacco products. In 2024, 2.25 million middle and high school students reported using at least one tobacco product in the past 30 days, compared to 2.8 million in 2023. This decrease is primarily attributed to a significant decrease in the number of students reporting e-cigarette use, dropping from 2.13 million in 2023 to 1.63 million in 2024. Additionally, water pipe use has also significantly decreased in the past year, from 290,000 in 2023 to 190,000 in 2024. Cigarette smoking rates have hit an all-time low since the survey began, with only 1.4% of students reporting cigarette use in 2024.

 

Deirdre Lawrence Kittner, Director of the Office on Smoking and Health at the Centers for Disease Control and Prevention (CDC), stated that...

 

The teenage tobacco use rates have reached the lowest level in 25 years, which is a significant milestone for public health. However, there are still over 2 million teenagers using tobacco products, and the rates among certain groups have not decreased. Our work is not yet finished. We must continue to dedicate ourselves to public health efforts to ensure that all teenagers can lead healthy, smoke-free lives.

 

The CDC and FDA analyzed data from the NYTS to assess the use of nine tobacco products among middle and high school students in the United States. A detailed report released recently provides data on e-cigarette and nicotine pouch use, as well as details on tobacco product use broken down by school level, gender, and race/ethnicity. Despite a decrease in youth e-cigarette use to the lowest level in a decade, e-cigarettes still remain the most commonly used tobacco product among youth (5.9%), with nicotine pouches becoming the second most commonly used tobacco product among youth (1.8%), followed by cigarettes (1.4%), cigars (1.2%), smokeless tobacco (1.2%), other oral nicotine products (1.2%), heated tobacco products (0.8%), hookah (0.7%), and pipe tobacco (0.5%).

 

The report also found that progress varies among different demographic groups. For example, between 2023 and 2024, the use of any tobacco, e-cigarettes, and various tobacco products decreased among female and Hispanic students. However, during the same period, the use of any tobacco, e-cigarettes, smokeless tobacco, and various combustible tobacco products increased among American Indian or Alaska Native students, while nicotine pouch use increased among white students. There were no significant changes in cigarette, smokeless tobacco, heated tobacco product, and pipe use among all racial and ethnic groups assessed.

 

Director of the FDA Center for Tobacco Products, Brian King, stated that...

 

We are moving in the right direction towards reducing tobacco use among teenagers. However, we cannot relax and must remain vigilant in order to continue lowering the use of various tobacco products among young people. Addressing disparities remains an important part of ensuring that no one is left behind.

 

The FDA stated that the decline in tobacco product use may be attributed to multiple evidence-based strategies implemented at the national, state, and local levels. These strategies include raising prices, mass media campaigns to educate youth about the dangers of various tobacco products, and comprehensive smoke-free policies that include e-cigarettes. Additionally, the FDA continues to regulate the tobacco product market by conducting thorough market reviews and utilizing compliance and enforcement tools throughout the supply chain - including manufacturers, importers, distributors, and retailers.

 

Click to view the original text of the 2024 National Youth Tobacco Survey (NYTS) report.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
Product | KT&G to Launch lil Tonino Lamborghini in South Korea, Bringing 3-Second Heat-Up to New HTP Platform
KT&G will launch the lil Tonino Lamborghini heated tobacco device in Seoul on September 15, 2026. The product introduces a new heating technology called Flashwave Heating, which uses microwaves to heat tobacco sticks internally and delivers a manufacturer-rated heat-up time of about three seconds. The device features an all-metal aluminum body, a color display and a dedicated GUI, and launches alongside a new line of NAU tobacco sticks that are incompatible with existing lil consumables. Korean media describe the product as KT&G's first new heated tobacco platform since lil AIBLE was introduced in 2022.
Aug.31
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Former Roche Neuroscience and Rare Diseases Communications Director Ria Kioupritzi Joins PMI as Scientific Affairs Director
Eleftheria (Ria) Kioupritzi, a biopharmaceutical professional with more than 15 years of experience, has joined Philip Morris International as Director Scientific Affairs within Corporate Affairs. She previously served at Roche as Senior Scientific Communications Director for Neuroscience and Rare Diseases and worked extensively in spinal muscular atrophy. Her earlier career also covered competitive intelligence, clinical and regulatory monitoring, pipeline development and launch preparation. During her time working in Roche's SMA field, Evrysdi passed through several U.S. FDA milestones, including its initial approval, an expanded indication for younger infants and approval of a tablet formulation. Public records do not show that Kioupritzi herself led the FDA submissions.
Sep.22
SMOORE’s DOJO by VAPORESSO to Launch New Global Brand Identity on September 1
SMOORE’s DOJO by VAPORESSO to Launch New Global Brand Identity on September 1
According to recent LinkedIn posts from people at VAPORESSO, SMOORE and a German distribution partner, vape brand DOJO will begin rolling out a new global brand identity on September 1, 2026, led by a redesigned handwritten logo. The new visual system will be gradually applied across product packaging, marketing materials and digital assets over the following months. Fabio Corsaro, Head of Marketing and Purchasing at MG Wesel GmbH, said the rebrand was related to trademark issues, but that explanation has not been publicly confirmed by DOJO, VAPORESSO or SMOORE. DOJO is currently promoting its Blast X product in Germany.
Aug.31
Major U.S.  Vape Distributor Demand Vape Pays at Least $300,000 for White House Lobbying Amid Enforcement Pressure
Major U.S. Vape Distributor Demand Vape Pays at Least $300,000 for White House Lobbying Amid Enforcement Pressure
New York vape distributor Ecto World, which operates as Demand Vape, hired political consultant Roger Stone to lobby the Executive Office of the President on regulation of vaping and related products while facing state enforcement and multiple lawsuits. Public lobbying disclosures show that Ecto World paid at least $300,000 for the work through June 30, 2026. Separately, New York State announced in March that more than 28,500 pounds of vaping products tied to the company had been seized, while New York City and the state have pursued legal or enforcement actions. Public records do not show that the lobbying directly changed any specific regulatory or enforcement outcome.
Sep.08
Product | JT Expands Vote-Winning EVO Cacao Mint Crystal to Nationwide Retail in Japan, Adds 22-Stick Limited Pack at Same Price
Product | JT Expands Vote-Winning EVO Cacao Mint Crystal to Nationwide Retail in Japan, Adds 22-Stick Limited Pack at Same Price
Japan Tobacco (JT) will expand EVO Cacao Mint Crystal from limited channels to nationwide retail in Japan from October 6, 2026. The Ploom tobacco stick ranked first in the brand's first consumer voting campaign for new tobacco-stick SKUs held earlier this year. JT will also introduce a limited 22-stick pack at the same JPY 620 price as the standard 20-stick pack. The capsule-format product combines menthol with sweet, bittersweet cacao notes and adds a berry nuance when the capsule is crushed.
Sep.09
Imperial Brands Acquires Helwit Owner Yoik Group for SEK 515 Million, More Than Doubling Swedish Nicotine Pouch Share
Imperial Brands Acquires Helwit Owner Yoik Group for SEK 515 Million, More Than Doubling Swedish Nicotine Pouch Share
Imperial Brands has agreed to acquire 100% of Swedish modern oral nicotine company Yoik Group AB for an initial SEK515 million, equivalent to about US$53.9 million, plus a deferred payment linked to performance over the next two years. Yoik owns nicotine pouch brand Helwit, which held about 3.4% of Sweden’s modern oral nicotine market over the past 12 months. Imperial says the acquisition will more than double its existing share of the Swedish market. Helwit is also sold elsewhere in the Nordics, through European online channels and in selected UK retail outlets.
Sep.08