Regulations Tighten on UK E-Cigarette Market

Apr.26.2023
Regulations Tighten on UK E-Cigarette Market
Recent negative news on UK's disposable e-cigarette market. Testing found 73% of e-liquid capacity exceeded standards and products were unregistered.

In recent weeks, there have been numerous negative developments in the disposable e-cigarette market in the United Kingdom. Independent laboratory Inter scientific reported that 73% of tested e-cigarette liquids exceeded capacity standards and that none of the tested products were registered on the MHRA's list. The UK's Minister of Health and Prime Minister spoke out, pledging to enforce regulations on illegal e-cigarettes and to crack down specifically on underage use of e-cigarettes.


On April 26th at 18:00 Beijing time, 2FIRSTS conducted a live video interview with representatives from the UK Vaping Industry Association (UKVIA) and the Independent British Vaping Trade Association (IBVTA), discussing the recent government regulations and changes in the electronic cigarette market in the United Kingdom.


During a one-hour live broadcast, 2FIRSTS discussed compliance standards and manufacturer concerns in the UK electronic cigarette market through a live dialogue.


John, the chairman of UKVIA, has stated that 40% of smokers in the United Kingdom are transitioning to using e-cigarettes. However, recent events may lead the government to consider changing existing regulations in order to ensure greater safety for the public.


When discussing the priorities of UKVIA and IBVTA, John stated that UKVIA is collaborating with the government and actively planning events to facilitate the spread of scientific knowledge.


According to his knowledge, the World Health Organization (WHO) is planning to propose a ban on open systems at a conference (COP 10) in November of this year.


John stated that the association is still facing challenges and will continue to compete with the anti-e-cigarette association.


2FIRSTS will bring more live interpretation reports tomorrow. Stay tuned.


Live streaming footage from 2FIRSTS | Image source: 2FIRSTS


Further Reading:


The Financial Times reports that the issue of electronic cigarette liquid exceeding safety standards in the UK has garnered attention from society. The focus is now on the disputed future regulatory model.


The UK Prime Minister guarantees crackdown on e-cigarette sales featuring excessive e-liquid content and condemns e-cigarette advertising targeting underage individuals.


Over 30,000 illegal tobacco products and e-cigarette oil that surpass safety limits were seized in Staffordshire, United Kingdom.


The Guardian reports that 73% of e-cigarette liquids in the UK exceed regulation limits, with eight zero-nicotine products containing nicotine detected in testing.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
U.S. nicotine pouch brand Sesh has emphasized its independence from Altria, Philip Morris International and British American Tobacco, along with backing from investors including 8VC, celebrity supporters and a retail footprint of more than 7,500 stores, as it seeks to differentiate itself in a market where major pouch brands are owned by large tobacco companies.
Regulations
Jul.07 by 2Firsts Perspectives
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia’s BNN Pushes Total Vape Ban as Health Ministry Tightens Tobacco Packaging Rules, Putting $40 Billion Industry at Risk
Indonesia is entering a new phase of debate over vape and tobacco regulation. The National Narcotics Agency (BNN) has proposed a total vape ban, with some lawmakers supporting stronger restrictions. At the same time, the Health Ministry is advancing tobacco and nicotine regulations under Government Regulation No. 28/2024, including measures such as plain packaging and product controls. Tobacco and vape industries have warned that tighter rules could affect a sector worth around $40 billion, supporting about 6 million jobs and contributing significant tax revenue.
Jul.27
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France remains one of Europe’s active vape markets in 2026, with adult vaping prevalence rising to 7.9%; at the same time, e-liquid taxation, public-space restrictions, advertising compliance and health-risk debate are pushing the industry into a critical policy period.
Jun.23
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.
BAT
Jun.29
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
A new Swedish study found oral mucosal lesions in 79% of examined nicotine pouch users and 89% of tobacco-derived snus users, with different tissue-response patterns between the two categories. For manufacturers and regulators, the findings shift attention toward product formulation, flavouring, pouch materials and local oral exposure, not only whether a product contains tobacco. The study found no higher prevalence of caries or periodontal disease, but it could not establish causality, long-term outcomes or differences between individual products or designs.
Special Report
Jul.27
BAT Estimates U.S. Unauthorized Vape Market at $9.4 Billion, Plans New Vuse and Velo Launches After FDA Enforcement Shift
BAT Estimates U.S. Unauthorized Vape Market at $9.4 Billion, Plans New Vuse and Velo Launches After FDA Enforcement Shift
British American Tobacco (BAT) CEO Tadeu Marroco said the U.S. unauthorized vape market is worth about £7 billion, or US$9.43 billion. Following a shift in FDA enforcement policy, BAT plans to launch flavored Vuse products in the third quarter and an updated Velo pouch in August or September.
Jun.15