Regulations Tighten on UK E-Cigarette Market

Apr.26.2023
Regulations Tighten on UK E-Cigarette Market
Recent negative news on UK's disposable e-cigarette market. Testing found 73% of e-liquid capacity exceeded standards and products were unregistered.

In recent weeks, there have been numerous negative developments in the disposable e-cigarette market in the United Kingdom. Independent laboratory Inter scientific reported that 73% of tested e-cigarette liquids exceeded capacity standards and that none of the tested products were registered on the MHRA's list. The UK's Minister of Health and Prime Minister spoke out, pledging to enforce regulations on illegal e-cigarettes and to crack down specifically on underage use of e-cigarettes.


On April 26th at 18:00 Beijing time, 2FIRSTS conducted a live video interview with representatives from the UK Vaping Industry Association (UKVIA) and the Independent British Vaping Trade Association (IBVTA), discussing the recent government regulations and changes in the electronic cigarette market in the United Kingdom.


During a one-hour live broadcast, 2FIRSTS discussed compliance standards and manufacturer concerns in the UK electronic cigarette market through a live dialogue.


John, the chairman of UKVIA, has stated that 40% of smokers in the United Kingdom are transitioning to using e-cigarettes. However, recent events may lead the government to consider changing existing regulations in order to ensure greater safety for the public.


When discussing the priorities of UKVIA and IBVTA, John stated that UKVIA is collaborating with the government and actively planning events to facilitate the spread of scientific knowledge.


According to his knowledge, the World Health Organization (WHO) is planning to propose a ban on open systems at a conference (COP 10) in November of this year.


John stated that the association is still facing challenges and will continue to compete with the anti-e-cigarette association.


2FIRSTS will bring more live interpretation reports tomorrow. Stay tuned.


Live streaming footage from 2FIRSTS | Image source: 2FIRSTS


Further Reading:


The Financial Times reports that the issue of electronic cigarette liquid exceeding safety standards in the UK has garnered attention from society. The focus is now on the disputed future regulatory model.


The UK Prime Minister guarantees crackdown on e-cigarette sales featuring excessive e-liquid content and condemns e-cigarette advertising targeting underage individuals.


Over 30,000 illegal tobacco products and e-cigarette oil that surpass safety limits were seized in Staffordshire, United Kingdom.


The Guardian reports that 73% of e-cigarette liquids in the UK exceed regulation limits, with eight zero-nicotine products containing nicotine detected in testing.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Russian State Duma passes first reading of bill to ban tobacco and e-cigarette sales at public transport stops
Russian State Duma passes first reading of bill to ban tobacco and e-cigarette sales at public transport stops
Russia's State Duma passes first reading of bill banning tobacco and e-cigarette sales at public transport stops. (20 words)
Oct.22 by 2FIRSTS.ai
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
China’s vape exports to the U.S. surged to a record $590 million in October 2025—nearly double the usual monthly level and pushing the U.S. share above 50% of China’s global shipments.But the spike was not driven by demand. Instead, it reflected a temporary release created by tightened U.S. enforcement, a collapsed logistics pathway, and a bullwhip-style surge in replenishment.The peak signals more volatility ahead, not recovery.
Special Report
Nov.24
Opinion | Samrat Chowdhery: Tobacco Price Elasticity—A Convenient Myth?
Opinion | Samrat Chowdhery: Tobacco Price Elasticity—A Convenient Myth?
This opinion piece, submitted by Samrat Chowdhery to 2Firsts, challenges the logic of tobacco price elasticity. It argues that high taxes often harm vulnerable populations and fuel illicit markets rather than reducing smoking.
Oct.21
Altria’s on!PLUS Nicotine Pouches Reportedly Available in U.S.; Users Say They Have Received Orders
Altria’s on!PLUS Nicotine Pouches Reportedly Available in U.S.; Users Say They Have Received Orders
Social media users reported purchasing Altria’s new nicotine pouch, on!PLUS, in the United States. 2Firsts found that the official on! website had temporarily opened online purchase and store locator functions. The product has not received FDA authorization. Around the same time, British American Tobacco (BAT) suspended its unlicensed Vuse One vape launch in the U.S. amid regulatory pressure.
Oct.28 by 2FIRSTS.ai
HSSP INTL signs agreement with COTY to expand e-cigarette business in Middle East and Australia
HSSP INTL signs agreement with COTY to expand e-cigarette business in Middle East and Australia
HSSP INTL(03626.HK) partners with COTY to establish e-cigarette venture in UAE, expand distribution of Heaven Gifts brand.
Oct.30 by 2FIRSTS.ai
Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved
Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved
Altria’s new nicotine pouch On! PLUS™ is slated to launch in the U.S. on October 14, debuting in North Carolina, Texas, and Florida. The product uses NICOSILK™ technology and will offer multiple nicotine strengths. FDA approval has not yet been granted, but Helix says it is proceeding in line with compliance requirements.
Oct.11 by 2FIRSTS.ai