Research Report: MEMS Integrated Microphone, E-cigarette Business Prospects

Jun.03.2024
Research Report: MEMS Integrated Microphone, E-cigarette Business Prospects
Hua Xin Securities report predicts MEMS technology boosts Minxin's e-cigarette business, highlighting growth potential in global market.

On June 3rd, Huaxin Securities released a research report titled "Company Dynamics Research Report: MEMS Integrated Microphone Iteration Year, Company's e-cigarette Business Expected to Further Advance." The report stated that Minxin Technology (688286) has made significant progress in MEMS integrated microphone technology, and its e-cigarette business is expected to grow further. Minxin Technology has been given a "buy" rating.


The global e-cigarette market sales reached 79.39 billion yuan in 2023 and are expected to increase to 293.53 billion yuan by 2030, with an average annual growth rate of 20.54%. China, as a major exporter of e-cigarettes globally, saw its e-cigarette product exports reach 11.08 billion US dollars in 2023, a year-on-year increase of 12.48%. With the expansion of the global market, the e-cigarette market in China is also expected to grow.


The report points out that compared to traditional condenser microphones, MEMS microphones have significantly improved performance in terms of high temperature resistance, waterproofing, oil resistance, and anti-volatility, solving the common problems of condenser microphones. At the same time, MEMS microphones also have significant advantages in production yield and consistency. With the intensifying competition in the e-cigarette market and the increasing consumer demand for product experience, it is expected that by the second half of 2024, the e-cigarette industry will achieve a MEMS microphone coverage rate of over 50%.


The company began developing MEMS differential pressure sensors in 2019 and has been providing customized chip development and application design for customers. As of March 2024, the company has shipped over 100 million MEMS differential pressure sensors, including MEMS switch microphones, MEMS only microphones, and MEMS solution modules. In response to market demand, the company has a monthly packaging and testing capacity of over 50 million sensors, and plans to increase this to 100 million per month by 2024.


Huaxin Securities predicts that Minxin Co., Ltd.'s revenue for the years 2024 to 2026 will be 485 million yuan, 628 million yuan, and 820 million yuan respectively, with earnings per share (EPS) of -0.30 yuan, 0.43 yuan, and 0.72 yuan. The current stock price corresponds to price-earnings ratios of -141 times, 100 times, and 60 times respectively. As a leading global manufacturer of MEMS sensors, Minxin Co., Ltd. has achieved significant success in the acoustic field and is expected to further increase its market share in the MEMS differential pressure market in the future.


Although the outlook is positive, the report also highlights risks in the e-cigarette industry such as slower than expected development, tightening regulatory policies, lower than expected penetration rates of MEMS microphone heads, and intense competition. Companies need to continuously monitor market changes, maintain a leading technological position, in order to meet potential challenges.


According to reports, Micromachined Semiconductor Technology Co., Ltd. based in Suzhou, was founded in 2007 and played a leading role in building the MEMS industry chain in China. In August 2020, it successfully listed on the Science and Technology Innovation Board of the Shanghai Stock Exchange (stock code 688286), earning the reputation as the first stock of MEMS chips. It is currently one of the few enterprises in China that possess the capability to design and manufacture a variety of MEMS chips. With 4 subsidiary companies, it is a pioneer in the research and development of the entire MEMS industry chain and in localizing production.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Kansas Senate approves tougher vape rules to target unlicensed products and child-directed ads
Kansas Senate approves tougher vape rules to target unlicensed products and child-directed ads
The Kansas Senate approved Senate Bill 355 on Wednesday, aiming to crack down on unlicensed vaping products and eliminate advertisements geared toward children. The bill, backed by major tobacco companies, would impose the same licensing and advertising requirements on e-cigarettes as other nicotine products and require every e-cigarette manufacturer doing business in Kansas to obtain a license, with a $2,500 application fee.
Feb.13 by 2FIRSTS.ai
PMI Faces Setback in India: Global Regulatory Fragmentation Complicates Its Smoke-Free Transition
PMI Faces Setback in India: Global Regulatory Fragmentation Complicates Its Smoke-Free Transition
India has reaffirmed its 2019 ban on e-cigarettes and heated tobacco devices, effectively blocking Philip Morris International (PMI) from launching IQOS in the country despite years of lobbying. Together with Taiwan, China’s conditional opening of heated tobacco products, and Japan’s planned 2026 excise tax hikes, these moves highlight increasingly divergent national regulatory pathways—an external uncertainty shaping PMI’s smoke-free growth trajectory.
Feb.12
Japan to Raise Heated Tobacco Prices From April; BAT Japan Keeps Prices Unchanged for 38 glo Tobacco Stick Products
Japan to Raise Heated Tobacco Prices From April; BAT Japan Keeps Prices Unchanged for 38 glo Tobacco Stick Products
Japan will implement price increases centered on heated tobacco products from April 1, 2026, following a tobacco tax hike. BAT Japan has decided to keep current prices unchanged for 38 glo-compatible tobacco stick products across the Velo, neo, Lucky Strike, and Kent lines.
Mar.30 by 2FIRSTS.ai
Philippine Tobacco Control Coalition Backs Raising Legal Age for Vape and Tobacco Products to 25
Philippine Tobacco Control Coalition Backs Raising Legal Age for Vape and Tobacco Products to 25
A coalition of health and child rights advocates in the Philippines said it supports Health Secretary Teodoro Herbosa’s call to raise the legal age restriction for vape and tobacco products from 18 to 25. The group said scientific evidence shows that the brain of a young person continues to develop until the mid-20s, and that nicotine exposure during that period can cause lasting impairment in impulse control, learning, and mood regulation.
Mar.11 by 2FIRSTS.ai
Product | 25-second preheat and 2,250mAh battery: Heaven Gifts’ REJO launches new HNB device on Japanese and UK e-commerce platforms
Product | 25-second preheat and 2,250mAh battery: Heaven Gifts’ REJO launches new HNB device on Japanese and UK e-commerce platforms
REJO, Heaven Gifts’ heated tobacco (HNB) brand, has listed the REJO CUBE on its official website. The device features a magnetic modular design with a detachable battery and an OmniHeat™ 360° heating system, and is now available via e-commerce channels in Japan and the UK, priced at 6,980 yen (about $45) in Japan.
Mar.06 by 2FIRSTS.ai
Kazakhstan’s Almaty crackdown: Telegram channels used to sell banned vapes, six face charges
Kazakhstan’s Almaty crackdown: Telegram channels used to sell banned vapes, six face charges
Authorities in Almaty have uncovered a large illegal vape distribution scheme, seizing and destroying more than 180,000 vapes. Prosecutors said potential revenue from sales could have exceeded 1 billion tenge. Suspects allegedly sold the banned products through Telegram channels and social media, storing inventory in warehouses and covert locations.
Feb.27 by 2FIRSTS.ai