Rising Popularity of Nicotine Pouches in the UK

Jan.14
Rising Popularity of Nicotine Pouches in the UK
A new study from King's College London reveals a doubling in nicotine pouch usage over four years, reaching 5.4%.

On January 10th, King's College London announced on its official website that a new study found that the use of nicotine pouches has doubled in the past four years, reaching 5.4%.


A new study conducted by the Institute of Psychiatry, Psychology and Neuroscience (IoPPN) at King's College London in collaboration with the Action on Smoking and Health (ASH) organization has found that approximately 1% of UK adults (18 and over) and teenagers (11-18 years old) are currently using nicotine pouches. The study was published in the journal Nicotine and Tobacco Research.


Researchers analyzed data from the UK Adult Smokeless Survey from 2020 to 2024 and the UK Youth Smokeless Survey from 2024 to evaluate whether respondents have ever used or are currently using nicotine pouches, as well as other sociodemographic information. The data showed that the proportion of UK adults who had ever used nicotine pouches doubled to 5.4% between 2020 and 2024, but only 1% of respondents said they were currently using them. Among adolescents, 1.2% of respondents reported currently using them.


This research was published in the "Tobacco and E-Cigarette Act" as it entered the committee review stage in the Lower House. The bill specifies the legal age for the sale of nicotine pouches as 18 years old, prohibits related advertising, and allows for government regulation of the ingredients, brands, and displays of the products.


Notice

1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.

2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.

3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.

Copyright

This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.

This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.

Product | VOOPOO Launches New Open-System Vape ARGUS Klyc with Magnetic Cap Design
Product | VOOPOO Launches New Open-System Vape ARGUS Klyc with Magnetic Cap Design
VOOPOO debuts ARGUS Klyc, its first open-pod vape in the ARGUS lineup with a protective cap. The 5–30W device features RGB lighting and has appeared on UK retail sites marked “COMING SOON.”
Jun.11 by 2FIRSTS.ai
Tobacco Harm Reduction Expert Derek Yach on the 2025 E-Cigarette Summit: What Did We Learn?
Tobacco Harm Reduction Expert Derek Yach on the 2025 E-Cigarette Summit: What Did We Learn?
Despite institutional setbacks, the 2025 E-Cigarette Summit demonstrated that the field of tobacco harm reduction remains vibrant and forward-looking. The path to ending combustible tobacco use will require rigorous research, inclusive dialogue and a willingness to innovate—especially for those most at risk.
May.23
2Firsts Talks with Nancy Loucas, Asia-Pacific THR Leader: Giving a Voice to the Overlooked Consumer
2Firsts Talks with Nancy Loucas, Asia-Pacific THR Leader: Giving a Voice to the Overlooked Consumer
Ahead of the upcoming Global Forum on Nicotine (GFN), 2Firsts interviews Nancy Loucas, Executive Coordinator of CAPHRA, on why consumers must have a voice in tobacco harm reduction policymaking—and how she’s helping them speak up.
Jun.18
Belgium’s Health Minister Proposes EU-Wide Ban on E-Cigarette Sales
Belgium’s Health Minister Proposes EU-Wide Ban on E-Cigarette Sales
Belgian Health Minister Frank Vandenbroucke has proposed an EU-wide ban on the sale of e-cigarettes, arguing that their variety of flavors attracts young people and leads to nicotine addiction, which goes against the EU's cancer prevention agenda.
Jun.25 by 2FIRSTS.ai
VUSE Pro Smart Debuts with Display and App Integration
VUSE Pro Smart Debuts with Display and App Integration
British American Tobacco's Vuse brand has unveiled its first screen-equipped e-cigarette, the Vuse Ultra, at the Swiss Tobacco Exhibition. This device features a compact AMOLED display that provides real-time information on battery life and e-liquid levels. It integrates with the MYVUSE app, offering functionalities such as usage tracking, device location, and cloud control. Notably, the Vuse Ultra comes with a removable battery, facilitating responsible disposal.
May.09 by 2FIRSTS.ai
Circulating Notices Suggest Geek Bar Manufacturer QISI Adjusted Production Amid U.S. Order Decline
Circulating Notices Suggest Geek Bar Manufacturer QISI Adjusted Production Amid U.S. Order Decline
Unverified notices suggest QISI, maker of Geek Bar, has scaled back production in Zhuhai due to declining U.S. orders. The tone shift between April and June points to increasing trade pressure.
Jun.16