STATEMENT BY JUUL LABS REGARDING RECENT FDA DECISION

Industry Insight by JUUL
Jun.24.2022

We respectfully disagree with the FDA’s findings and decision and continue to believe we have provided sufficient information and data based on high-quality research to address all issues raised by the agency.

 

In our applications, which we submitted over two years ago, we believe that we appropriately characterized the toxicological profile of JUUL products, including comparisons to combustible cigarettes and other vapor products, and believe this data, along with the totality of the evidence, meets the statutory standard of being “appropriate for the protection of the public health.”

 

We intend to seek a stay and are exploring all of our options under the FDA’s regulations and the law, including appealing the decision and engaging with our regulator. We remain committed to doing all in our power to continue serving the millions of American adult smokers who have successfully used our products to transition away from combustible cigarettes, which remain available on market shelves nationwide.

 

— Joe Murillo, Chief Regulatory Officer at Juul Labs

ETN: Tracking Regulatory Changes in Tobacco Laws Worldwide
ETN: Tracking Regulatory Changes in Tobacco Laws Worldwide
Since 2024, global tobacco regulation has shown diverging trends: several European countries have imposed flavor bans and disposable vape restrictions; Australia’s “prescription model” faces black market challenges; North America’s stricter flavor controls have sparked market debate; while Asian nations are seeking a balance between economic interests and public health.
Jul.07 by 2FIRSTS.ai
Vuse Sales Halt Offset by Cost Controls; BAT Malaysia Reports $17 Million Net Profit in H1
Vuse Sales Halt Offset by Cost Controls; BAT Malaysia Reports $17 Million Net Profit in H1
In the first half of fiscal year 2025, British American Tobacco Malaysia reported a net profit of $17.07 million. The company attributed the gains to improved cost efficiency and a more focused product portfolio following the discontinuation of its Vuse e-cigarette operations in the country.
Jul.29 by 2FIRSTS.ai
Swedish Study: Nicotine Pouches Boost Smoking Cessation Rates Among Women by 200%
Swedish Study: Nicotine Pouches Boost Smoking Cessation Rates Among Women by 200%
A recent Swedish study reveals that nicotine pouches are the most effective tool for women to quit smoking, outperforming e-cigarettes and nicotine gum. Since their introduction in 2016, the smoking rate among Swedish women has dropped by 49%, helping the country move closer to becoming the world’s first “smoke-free nation.”
Jun.26 by 2FIRSTS.ai
U.S. Vape Tech Association Launches Million-Dollar Ad Campaign Accusing FDA and CBP of Breaking Trump’s Industry Rescue Promise
U.S. Vape Tech Association Launches Million-Dollar Ad Campaign Accusing FDA and CBP of Breaking Trump’s Industry Rescue Promise
The U.S. Vape Technology Association launched a million-dollar ad campaign urging the Trump administration to differentiate illegal youth vapes from adult cessation products, calling for simpler regulations and consumer choice protection.
Jul.16 by 2FIRSTS.ai
Smoking Rates Rise in Australia After Vape Ban, Driven by 18–24 Age Group
Smoking Rates Rise in Australia After Vape Ban, Driven by 18–24 Age Group
According to Roy Morgan data, smoking rates in Australia have increased following the mid-2024 vape ban. Usage of factory-made cigarettes and e-cigarettes rose significantly among the 18–24 age group, offsetting improvements seen in other age groups.
Jul.01 by 2FIRSTS.ai
Pakistani Court Criticizes Police Raids on Vape Shops: No Enforcement Without Legislation
Pakistani Court Criticizes Police Raids on Vape Shops: No Enforcement Without Legislation
The Lahore High Court in Pakistan dismissed over 100 petitions from e-cigarette distributors but ruled that no enforcement actions can be taken before formal legislation is enacted. The court emphasized the constitutional right to conduct business and questioned the legality of police raids carried out without a legal basis.
Jul.03 by 2FIRSTS.ai