Strong Performance of British American Tobacco's New Category Business

Dec.08.2022
Strong Performance of British American Tobacco's New Category Business
Despite inflation affecting supply chains, British American Tobacco's new categories (e-cigarettes, oral tobacco) are performing strongly.

Despite inflation affecting the supply chain of British American Tobacco, the company showed robust performance in the electronic cigarette and oral tobacco industry.


British American Tobacco has stated that it still expects a revenue growth of 2% to 4% by 2022, based on unchanged currency, with support from new category business including electronic cigarettes, oral products, and heated tobacco.


British American Tobacco has reported that its new category business continues to drive strong trading volume, revenue, and market share growth, making it an important contributor to the group's overall performance.


By 2025, the goal for new category businesses is to achieve a profit and revenue of £5 billion (approximately RMB 42.6 billion).


Tobacco company British American Tobacco has stated that its mid-term indicators remain unchanged. Adjusted earnings per share (excluding special items and other one-time expenses) are expected to reach the single digits by 2022.


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