Taiwan to Announce First Approval of Heated Tobacco Products

Mar.10.2025
Taiwan to Announce First Approval of Heated Tobacco Products
Taiwan's first decision on approval of heated tobacco products expected next month, sparking criticism from anti-smoking groups.

Key points:

 

1. China's Taiwan for the first time has made a resolution on the approval of heated tobacco products, with the results of one manufacturer's application set to be announced as early as next month.

 

2. The Health Promotion Department stated that document reviews and product testing are key processes for evaluation.

 

3. The anti-smoking alliance strongly criticizes the new law.

 


 

Two years after the implementation of the "Amendments to the Tobacco Hazards Prevention Act," Taiwan is set to announce its first decision on whether to approve the sale of heated tobacco products, TaipeiTimes reported on March 8.

 

Wu Chao-chun, Director of the Health Promotion Agency (HPA), said that the amended Tobacco Act provides a case-by-case approval process for the legalization of heated tobacco products. 

 

Currently, 11 tobacco manufacturers have filed appeals with the HPA, with 6 of them completing the document review stage of the approval process.

 

He pointed out that product testing, as the second phase of evaluation, will take six months. He said that the results of an application from a manufacturer will be announced as soon as next month. If the evaluation is successful, the manufacturer will be authorized to legally sell their product with health warnings on the packaging. If the application is not approved, the manufacturer can resubmit the necessary documents to restart the process or challenge the decision through administrative remedies. 

 

Due to varying speeds of processing documents, the announcement of application results will be staggered. Wu added that any deficiencies or unsatisfactory documents must be corrected before the process can continue.

 

The Taiwan Tobacco Control Union criticized the revised law at a press conference. Members of the union pointed out that banning flavored cigarettes by specifically listing prohibited additives is flawed, as tobacco companies can easily circumvent regulations by developing new substances. 

 

In addition, the "health risk assessment" (misnamed by the Health Promotion Administration in the approval process) allows manufacturers to falsely advertise heated products as safer alternatives to cigarettes. They stated that tobacco product sales approval assessments or evaluations should be the correct terms for testing protocols.

 

Lo Su-ying, head of the tobacco control department of the Health Promotion Administration of Taiwan, said that the government has extensively consulted experts and medical professionals in drafting the law. The naming of the agency on the process reflects its aim to scientifically assess the impact of products on public health.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | VOZOL launches new GEAR-series device in the UK and UAE, featuring a 2.1-inch colour screen and sound interaction
Product | VOZOL launches new GEAR-series device in the UK and UAE, featuring a 2.1-inch colour screen and sound interaction
Vape brand VOZOL has recently listed a disposable shisha-style product, the GEAR HOOKAH 40000, on its official website. Public information shows the device comes with a 26ml e-liquid capacity, offers 3mg/ml and 5mg/ml nicotine strengths, and is marketed at 25,000–40,000 puffs. It is currently available via selected online retail channels in the UK and the UAE.
Feb.04 by 2FIRSTS.ai
FDA Says Flavored ENDS Must Show “Added Benefit” as Small Manufacturers Seek Clearer Switching Benchmarks
FDA Says Flavored ENDS Must Show “Added Benefit” as Small Manufacturers Seek Clearer Switching Benchmarks
During the FDA PMTA roundtable session on “Studies of Adult Benefit,” officials said flavored ENDS must demonstrate “added benefit” over tobacco-flavored products under the APPH standard, including sustained complete switching evidence. Small manufacturers questioned switching benchmarks, study duration, and bridging expectations.
Feb.11
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
After Portugal included nicotine pouches in the excise-tax (IEC) framework for tobacco and nicotine products, PMI’s Portuguese subsidiary Tabaqueira confirmed it will begin selling nicotine pouches in the country this year. The company is preparing a soft launch in two stores ahead of wider distribution, as the tax and regulatory position becomes clearer.
Mar.10 by 2FIRSTS.ai
Poland Weighs Ban on Disposable Vapes, Tightens Rules on Nicotine Pouches
Poland Weighs Ban on Disposable Vapes, Tightens Rules on Nicotine Pouches
Poland plans to amend its tobacco control legislation, proposing a ban on disposable e-cigarettes (both nicotine-containing and nicotine-free) while simultaneously tightening regulations on nicotine pouches and other novel nicotine products. Nicotine pouches may be permitted only in "tobacco flavour" variants to reduce their appeal to young people.
Mar.10 by 2FIRSTS.ai
Special Report|Reynolds’ 337 Patent Case Ends, but a Harsher 337 Compliance Battle Now Targets the Entire Vape Supply Chain
Special Report|Reynolds’ 337 Patent Case Ends, but a Harsher 337 Compliance Battle Now Targets the Entire Vape Supply Chain
The U.S. International Trade Commission (ITC) has terminated Investigation 337-TA-1410 after invalidating key vape patent claims asserted by R.J. Reynolds Vapor Company, removing the immediate risk of import bans for dozens of companies. However, a new case—337-TA-1486—has already opened a more consequential legal front, shifting the focus from patent disputes to regulatory compliance across the vape supply chain, including PACT Act reporting, tax compliance, and FDA marketing authorization.
BAT
Mar.11
Haypp Reports 15% Q4 Sales Growth as Nicotine Pouch Volumes Rise
Haypp Reports 15% Q4 Sales Growth as Nicotine Pouch Volumes Rise
Haypp Group announced that net sales for October–December 2025 rose 15% year-on-year to SEK 1,052.2 million, or 19% in constant currency terms. The company recorded 28% volume growth in the nicotine pouch category during the quarter. The number of orders increased to 1.34 million, and active consumers rose to 630,000, marking the highest level in the company’s history. CEO Gavin O’Dowd said the company’s accelerating topline performance in the US and UK positions it for a strong 2026.
Market
Feb.22