Smokers understand that smoking is harmful. However, data shows that most people are unaware that the primary issue with smoking is the smoke itself. When a cigarette is lit, it reaches high temperatures and the smoke produced from burning tobacco contains approximately 6,000 chemical compounds.
Approximately 100 substances have been identified by recognized public health authorities as harmful or potentially harmful. The high levels of these chemicals in cigarette smoke are the primary cause of smoking-related illnesses.
Innovation choice.
Innovative alternatives that eliminate combustion can release nicotine without producing smoke or ashes. While these products are still easily addictive and not without risks, they have the potential to significantly reduce the average levels of harmful chemicals compared to traditional cigarettes.
An independent study conducted by PMI has shown that 43% of respondents are confused by smoke-free products they have seen, read about or heard about. However, 76% of smokers would consider switching to less harmful alternatives if more information was available.
A woman snapped a cigarette in half. Source: PIXABAY new regulations.
In recent years, the market has seen an influx of new types of tobacco and nicotine products. Advances in technology and science have made it possible to develop smoke-free options, which while not without risk, may be a safer alternative for adult smokers who would otherwise continue to smoke traditional cigarettes.
More and more countries have implemented regulations on the use and distribution of alternative tobacco products that differ from traditional cigarettes. This allows adult smokers to transition to these product categories instead of continuing to smoke. Examples of such countries include the United States, Sweden, Japan, and the United Kingdom, which have also established very strict regulations on the use of traditional cigarettes.
Heating, non-burning products and non-flammable products do not produce smoke, which actually carries harmful substances that can cause tobacco-related diseases.
These products heat tobacco without burning it, significantly reducing the production of harmful chemicals. This innovative technology is backed by scientific evidence and marketing that differentiates and regulates such products can help adult smokers who would otherwise continue to smoke traditional cigarettes to switch to these alternatives and reduce their exposure to harmful chemicals.
The Power of Nicotine
Nicotine naturally occurs in tobacco leaves. This is one of the reasons why people smoke, besides factors such as taste and ritual. However, nicotine is not without risks, and can be addictive. Nevertheless, the primary cause of smoking-related diseases is the smoke, not the nicotine itself.
There are nine million smokers in Spain.
How do we address the over 1.3 billion smokers worldwide, with almost 9 million in Spain? Adult smokers who will continue to smoke should be treated in such a way that they are provided with accurate information based on scientific evidence, allowing them to make informed decisions.
Tar
One of the most harmful elements in cigarette smoke is known as "tar," which is not the same as the substance used for paving roads as some people mistakenly believe. Tar is a term used to refer to the thousands of chemicals released in cigarette smoke.
Two options
The best choice for adult smokers is to completely quit the use of tobacco and/or nicotine products.
However, as mentioned above, many of them will continue to smoke, which is the most harmful form of tobacco use.
In this situation, an increasing number of health authorities are recommending smoke-free products as a better choice for these consumers.
There are essentially two categories of products:
Electronic cigarettes use the energy from batteries to heat liquid containing nicotine and produce vapor, hence the term "vape". Additionally, they contain other substances such as propylene glycol, glycerin, flavorings, and other additives.
Heating tobacco products, used in conjunction with electronic devices, heats the tobacco without burning it, creating an aerosol instead of smoke.
Fake news.
According to the Unsmoke 2020 study conducted in collaboration with independent advisors Bovado and Phillip Morris, the smoking population in Spain is a victim of certain misconceptions about these products, and is unaware that non-combustible alternatives can help reduce smoking.
Half of the survey respondents indicated that the information they receive about e-cigarettes or heated tobacco products is contradictory or unclear. Meanwhile, 72% of those surveyed believe that authorities should allocate resources towards achieving the goal of providing scientifically verified new alternatives to help people quit smoking.
If they had more information about the differences between these alternative products and traditional cigarettes, even eight out of ten people would consider switching to them.
Philip Morris' bet
In summary, studies have confirmed that harmful substances generated from the burning of tobacco and cigarette smoke are the main causes of tobacco-related illnesses. For this reason, Philip Morris is committed to gradually replacing cigarettes with innovative smoke-free products.
Philip Morris is leading the paradigm shift in the industry, having spent over a decade researching and developing verified alternatives to traditional cigarettes. Since then, the company has been dedicated to developing and studying innovative non-combustible products that may be less harmful than traditional cigarettes.
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