The Swedish E-cigarette Flavor Ban Stopped

Regulations
Jun.22.2022
The Swedish E-cigarette Flavor Ban Stopped

The Swedish Social Affairs Committee does not want to ban flavors in e-cigarettes. This means that the proposition most likely won’t pass in parliament. Instead of banning e-cigarette flavors, the committee wants to make it a criminal offense for private citizens to lend or sell nicotine products to minors.
 

 “This statement, from the committee, is a far better result than we hoped for. This would more effectively address the problem of underage vaping than a strict flavor ban would”. Says Karl-Åke Johansson, chairman of New Nicotine Alliance Sweden.

 

This is a translation of the original article in Vejpkollen.

 

No flavor ban for e-cigarettes or e-liquid. But new rules for nicotine pouches and a proposal criminalize private sales or lending of nicotine products to minors. That is the message from the Social Affairs Committee on the bill ”Stricter rules for new nicotine products”

 

“This marks a shift in Swedish tobacco policy” says Karl-Åke Johansson. “From a strategy of de-normalizing the use of everything containing nicotine, to a more outspoken harm reduction philosophy where e-cigarettes have a major role to play.”

 

Quite unexpectedly, things are looking bright for vapers in Sweden, according to Karl Åke Johansson.

 

 “Normally parliament tends to vote according to the committee’s recommendation. But I am not completely at ease until the vote in the Riksdag is complete” he says.

 

A comprehensive flavor ban

 

The health politicians in the Social Affairs Committee have been working and negotiating on the government’s bill ”Stricter rules for new nicotine products” during several sessions this spring. Discussions have circulated around a new set of rules for nicotine pouches, but also flavors in e-cigarettes. 

 

The government had proposed a comprehensive flavor ban, only allowing ”tobacco” flavors on the market. Such a ban would have had major consequences for 150 000 users and all vape related companies in Sweden.

 

The result of the negotiations did not turn out as the government had hoped. Despite the fact that large parts of the bill where given the green light by the Social Affairs Committee (i.e. the rules for nicotine pouches), the committee opted to delete the section stating the  e-cigarettes and e-liquid should only be allowed to be sold with a distinct “tobacco” flavor. 

 

“We want a harm reduction perspective embedded in our national tobacco policy. Limiting flavors in an alternative product, which can reduce the proportion of smokers, is not in line with this”. Says Johan Hultberg, representing the conservatives in the committee, to Swedish online vape magazine Vejpkollen.

 

Investigate other options

 

The reasoning behind a flavor ban would be to prevent minors from using e-cigarettes. Still, the government’s own investigation noted that a variety of flavors also entice adult smokers to switch from cigarettes to e-cigarettes. Contrary to the government, this is something a majority of the Social Affairs Committee considered positive. Due to this, the Social Affairs Committee proposes to investigate other possibilities for reducing use among young people.

 

”The government should review the possibility of making it a criminal offense for individuals to transfer or sell tobacco and nicotine products to persons under the age of 18”. Writes the Social Affairs Committee in its report. 

 

Regular use among youth is uncommon.

 

According to the Public Health Agency roughly 35 percent of the country’s high school students have ever tried an e-cigarette, but below 1 percent are regular users. At present, only shops and employees risk penalties when selling to minors. Karl-Åke Johansson and NNA Sweden believe that stricter legislation is a more effective way than a flavor ban to address this particular problem.

 

“To make private reselling and lending to minors an offense is a way of curbing, for example, the huge black market for illegally imported disposable e-cigarettes that has flourished in recent years. It is a business aimed exclusively at young people and minors. Of course, a flavor ban does not affect those who already sell on the black market. But if it becomes punishable it will have an impact ”says Karl-Åke Johansson.

 

Welcomes regulation on nicotine pouches

 

He is also positive about the extensive regulations concerning nicotine pouches. Products that have become a popular alternative for smokers who try to quit.

“Nicotine pouches will be regulated like other nicotine products and fall under the same 18-year age limit and product control. Thats a good thing. Those who use nicotine pouches as a tool to stay off cigarettes can continue to do so in the future, but with more safety and good regulation.”

 

Would like to see licenses

 

Still, Karl-Åke Johansson lacks more in-depth measures to address the market for e-cigarettes in Sweden. Several consultative bodies and stakeholders, including NNA Sweden, called for some form of licensing in order to sell e-cigarettes and e-liquid.

 

“It would open the door for a more serious discussion about vaping and smoking cessation in Sweden. The vape shops and their staff have vast knowledge of how a smoker can switch from smoking to vaping. With a license as a base, their business would gain more legitimacy and at the same time reduce the number of unscrupulous players in the market, ”says Karl-Åke Johansson.

 

Source: vejpkollen.se

 

Swedish:https://www.vejpkollen.se/2022/06/socialutskottet-nej-till-smakforbud-for-e-cigaretter/

 

The Swedish Social Affairs Committee statement:https://www.riksdagen.se/sv/dokument-lagar/arende/betankande/hardare-regler-for-nya-nikotinprodukter_H901SoU31

Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
The Trump administration is preparing changes intended to accelerate FDA market authorization reviews for e-cigarettes and nicotine pouches, according to The Wall Street Journal. The FDA is expected to revisit its 2021 PMTA rule and may simplify some scientific study requirements and shorten review times. The agency has not formally announced the changes. Over the past year, the FDA has already accelerated nicotine-pouch reviews, expanded ENDS authorizations and upgraded its CTP Portal NextGen application system. As of August 2026, 43 nicotine pouch products and 48 e-cigarette products had received FDA marketing authorization.
Sep.24
Product | SnowPlus Launches Nicotine-Free DASH in South Korea, Localising an Established Disposable Platform
Product | SnowPlus Launches Nicotine-Free DASH in South Korea, Localising an Established Disposable Platform
SnowPlus has introduced a nicotine-free version of DASH in South Korea, adapting an existing overseas disposable platform for the local market. The Korean version retains the series’ flat duckbill-style mouthpiece, ceramic heating architecture and disposable form factor while reducing nicotine content to 0%. By comparison, the overseas DASH 4000 platform typically features 7.5ml of prefilled e-liquid, up to 4,000 puffs and a 530mAh rechargeable battery, with nicotine-containing variants available in some markets. The product update centers on formulation localisation rather than a new hardware generation.
Aug.31
From Border-Logistics Insiders to Retail Service Stations, Australia Mounts a Sweeping Crackdown on the Illicit Nicotine Trade as iGET Vapes Surface in A$80 Million Crime Networks
From Border-Logistics Insiders to Retail Service Stations, Australia Mounts a Sweeping Crackdown on the Illicit Nicotine Trade as iGET Vapes Surface in A$80 Million Crime Networks
Australian authorities have disclosed two major enforcement actions that go beyond product seizures and retail closures to examine how illicit tobacco and vape networks operate. On Aug. 14, the Multi Agency Strike Team said seven people had been charged and two criminal networks were valued by authorities at a combined A$80 million, or about US$56.8 million. Investigators allege the groups used bonded warehouses, freight businesses and “trusted insiders” in legitimate industries to circumvent border controls. In a separate operation on Aug. 11, more than 100 service stations were targeted as authorities sought information on illicit tobacco importation, distribution networks and the movement of sales proceeds.
Aug.17
Special Report | Can Nicotine Be Replaced? 6-MN Is Already on the Market While Key Human Evidence Is Still Missing
Special Report | Can Nicotine Be Replaced? 6-MN Is Already on the Market While Key Human Evidence Is Still Missing
Nicotine analogues such as 6-methylnicotine are already appearing in e-cigarettes and oral pouches, even as key human evidence remains limited. A new Nixodine-S study adds nonclinical data showing differences from nicotine in cytotoxicity and receptor activity, while independent studies point to a more complex toxicological picture. With supply-chain activity growing and FDA seeking clearer authority over nicotine analogues, the industry now faces a larger question: what evidence is needed before these substances can credibly replace nicotine?
SCIENCE
Sep.23
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
According to Law360 on August 31, 2026, a federal judge in North Carolina ruled that a patent sublicense between R.J. Reynolds Vapor Co. and Juul Labs Inc. relieves Reynolds of its obligation to continue paying royalties to Altria Client Services LLC over Vuse Alto. A jury had previously found that Vuse Alto infringed three Altria patents and awarded approximately $95.2 million in past damages, after which Reynolds was ordered to pay an ongoing royalty equal to 5.25% of positive net sales. The new ruling finds that a valid sublicense can eliminate future infringement, potentially ending what Altria described as hundreds of millions of dollars in future royalties.
Sep.01
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
GSTHR Estimates 200 Million People Use Non-Combustible Nicotine Products as 28 Countries Show Rising Use Alongside Falling Smoking Rates
The Global State of Tobacco Harm Reduction, a project operated by Knowledge·Action·Change, estimates that about 200 million people worldwide use non-combustible nicotine products including vapes, heated tobacco, nicotine pouches and snus. Its 2026 report says use of these products rose alongside declining smoking rates in 28 countries it analyzed. The data do not establish that all 200 million users have quit smoking, nor do they prove a direct causal relationship. GSTHR also says regulatory restrictions on the products continue to expand in many markets.
Sep.10