The Warning Against Misleading Promotion of E-cigarettes to Adolescents

Jul.29.2024
The Warning Against Misleading Promotion of E-cigarettes to Adolescents
Indian experts warn against misleading promotion of e-cigarettes as a healthier alternative to tobacco, targeting teenagers strategically.

According to a report by newspatrolling on July 28, Indian health and child rights experts have issued a warning that e-cigarettes are increasingly being portrayed as a healthier alternative to traditional tobacco products. This misleading claim is believed to be a strategic move by the e-cigarette industry to target teenagers aged 10 to 19.


Priyank Kanoong, the Chairman of the National Commission for Protection of Child Rights (NCPCR) in India, has issued a warning that these products are being promoted by anti-national forces to trap our youths. He has urged all states to take immediate and strict measures to address this threat.


E-cigarettes are just as dangerous as tobacco and drugs in our country. Once children become addicted to these products, they are easily attracted to using other forms of tobacco.


These (e-cigarette) products are being used as a gateway to lifelong addiction, posing a threat to the health and future of our young people. State governments must implement strict measures to address this threat and protect our children from the harm caused by these harmful substances. We must steadfastly commit to ensuring the well-being of our nation's youth.


The 2019 "Ban on E-Cigarettes (Production, Manufacture, Import, Export, Transport, Sale, Distribution, Storage, and Advertising) Act" prohibits all e-cigarette products. The implementation of this law is due to India being the second largest market for tobacco, attracting many foreign companies seeking to enter the Indian e-cigarette market.


Dr. Naveen Thacker, distinguished chairman of the International Pediatric Association (IPA), has expressed concerns about the strategies of the tobacco industry.


The industry targets young people using social media and e-commerce platforms, using influencers and even experts to attract them. Their intentions towards young people are obvious, with flavors like bubblegum and candy, illegal sales of 600 enticing varieties. Misconceptions that they are safer than traditional tobacco must be dispelled.


Dr. Pragya Shukla, Head of the Clinical Oncology Department at the Delhi National Cancer Institute and a prominent public health expert, emphasized the importance of countering industry strategies that portray e-cigarettes as healthy products and market them to children.


All our health experts and international health organizations, including the World Health Organization, fully support India's ban on e-cigarettes.


Before implementing the ban, the Indian Council of Medical Research (ICMR) released a detailed report highlighting the negative impacts of e-cigarette use, pointing out that they may lead to cardiovascular and respiratory diseases.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Türkiye Records 4,163 E-Cigarette Smuggling Raids Over Five Years, With Seizures Worth TRY 1.84 Billion
Türkiye Records 4,163 E-Cigarette Smuggling Raids Over Five Years, With Seizures Worth TRY 1.84 Billion
Turkish Trade Minister Ömer Bolat disclosed enforcement figures on e-cigarette smuggling in response to a written parliamentary question. Over the past five years, Türkiye recorded 4,163 raids targeting e-cigarette smuggling, preventing illegal e-cigarettes, liquids and components worth TRY 1.84 billion, or about USD 40.68 million based on an exchange rate of USD 1 = TRY 45.2339, from reaching the market.
May.07 by 2FIRSTS.ai
Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo
Hawaii Attorney General Anne Lopez is co-leading a coalition of 19 states and jurisdictions urging the Fédération Internationale de l’Automobile (FIA) and Formula 1 to end sponsorships involving tobacco and nicotine products, including nicotine pouch brands such as Zyn and Velo.
News
Jun.09
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy Fines PMI €7 Million Over Misleading ‘Smoke-Free Future’ Marketing Claims
Italy’s Competition and Market Authority (AGCM) has fined Philip Morris Italia €7 million, finding that the company’s use of “smoke-free future” and related claims in promoting products such as IQOS, VEEV and ZYN could mislead consumers.
Jun.16
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
RJR Vapor Loses Tax Refund Case as Texas High Court Finds VELO Pouches Taxable
The Texas Supreme Court issued a case summary on May 8, 2026, describing its decision in Hancock v. RJR Vapor Co. LLC. The dispute centered on whether RJR Vapor’s VELO oral nicotine pouches are taxable as “tobacco products” under the Texas Tax Code. Lower courts had held that the pouches were not taxable tobacco products, but the Texas Supreme Court reversed, concluding that VELO pouches are taxable because they are made of “a tobacco substitute.”
May.09 by 2FIRSTS.ai
FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products
FDA Warns Retailers Over Unauthorized Nicotine Pouches Resembling Candy and Everyday Products
The FDA issued warning letters to eight retailers selling unauthorized nicotine pouches and dissolvable tobacco products resembling candy, breath strips and cough drops. The action highlights rising scrutiny of packaging, youth appeal and accidental ingestion risks, as the agency clarifies enforcement priorities for unauthorized ENDS and nicotine pouch products while maintaining PMTA as the legal market pathway.
Special Report
May.21
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Global’s Nasdaq debut under ticker AIIR ended with a 18.6% first-day decline, giving the global hookah industry a rare public-market reference point. Beyond one company’s share move, the listing raises a broader question: can a culturally rooted, fragmented and venue-based category evolve into a more scalable and investable consumer sector?
Special Report
May.19