The WHO Claims That Tobacco Taxes Reduce Consumption Rates

Industry Insight
Jun.13.2022
The WHO Claims That Tobacco Taxes Reduce Consumption Rates

At the recent FCTC COP9, delegates reported that the number of global tobacco consumers fell from 1.32 billion in 2015 to 1.3 billion in 2020, and is expected to drop to 1.27 billion by 2025 if the current trend persists. The WHO insists that its guidelines, which include increased tobacco taxes, are behind the decreasing smoking rates.

 

In fact, said a recently released WHO report, 60 countries are now set to meet the global target of decreasing tobacco use by 30% between 2010 and 2025—up from 32 countries in 2019.

The WHO Claims That Tobacco Taxes Reduce Consumption Rates

The science on tobacco taxes

 

Meanwhile, a recent study published in the Journal of Risk and Uncertainty, looking at the effects of traditional cigarette and e-cigarette tax rates on adult tobacco consumption rates, found that increased tax rates on vaping products are directly proportional to increased smoking rates.

 

The study titled, “The effects of traditional cigarette and e-cigarette tax rates on adult tobacco product use,” analysed the effects of taxes on traditional cigarettes and vaping products, on use patterns of these same products among adults in the United States. The researchers examined data from the Behavioral Risk Factor Surveillance System and National Health Interview Survey (NHIS), over the period from 2011 to 2018.

 

The research found evidence that higher taxes on traditional cigarettes reduce adult smoking and increase adult e-cigarette use. Similarly, higher e-cigarette tax rates increased traditional cigarette use and reduced vaping.

 

“Cross-tax effects imply that the products are economic substitutes. Our results suggest that a proposed national e-cigarette tax of $1.65 per millilitre of vaping liquid would raise the proportion of adults who smoke cigarettes daily by approximately 1 percentage point, translating to 2.5 million extra adult daily smokers compared to the counterfactual of not having the tax,” read the study Abstract.

 

Countries following the WHO’s guidance, keep struggling with higher smoking rates

 

Moreover, a recent 59-page white paper discussing case studies conducted in several countries to measure smoking cessation-related progress, has shown that those following the World Health Organization’s guidance, keep struggling with higher smoking rates. Titled “Vaping Works. International Best Practices: United Kingdom, New Zealand, France and Canada,” the publication was released by the Property Rights Alliance. It consisted of four respective case studies by Christopher Snowdon (Institute of Economic Affairs, the UK), Louis Houlbrooke (New Zealand Taxpayers’ Union, New Zealand), Patrick Coquart (IREF, France), and Prof Ian Irvine (Concordia University, Canada), and confirmed what public health experts have been pointing out all along.

 

“Countries applying progressive Tobacco Harm Reduction policies are enjoying a significant fall in smoking rates. Whereas those following the World Health Organization’s guidance continue to experience excessive smoking-related illnesses and deaths,” said the Coalition of Asia Pacific Tobacco Harm Reduction Advocates (CAPHRA).

 

CAPHRA Executive Coordinator Nancy Loucas, said that thankfully the release of this significant data coincided with the WHO’s Framework Convention on Tobacco Control (FCTC) held last November. “Ultimately, this paper proves countries that embrace vaping, such as France, the United Kingdom, New Zealand and Canada, have witnessed a decrease in smoking rates that is twice as fast as the global average,” she said.

 NYT: Reynolds American Donated $5 Million Before FDA Vape Policy Shift
NYT: Reynolds American Donated $5 Million Before FDA Vape Policy Shift
According to The New York Times, Reynolds American donated $5 million to a Trump-backed super PAC shortly before the FDA introduced a new policy that could benefit major tobacco companies seeking to sell flavored vaping products.
News
May.21
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary Resigns After Opposing Trump Administration’s Flavored Vape Push
FDA Commissioner Marty Makary resigned on May 12 after opposing the Trump administration’s push to authorize fruit-flavored vaping products, according to reporting by The New York Times. Makary reportedly objected over concerns that flavored vapes could attract young people and refused to support broader approvals.
News
May.13
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysia Police Plan Saliva Tests at Roadblocks to Detect Synthetic Drugs Mixed Into Vape Liquids
Malaysian police plan to use saliva test kits at roadblocks to detect drivers using synthetic liquid drugs marketed as “Piu Piu” and “Magic Mushroom,” substances that authorities say are mixed into vape liquids and inhaled through e-cigarette devices, raising road-safety concerns and adding pressure on vape regulation.
Jun.29
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
An Indian investigation found that duty-free shops at Mumbai international airport operated by billionaire Gautam Adani’s business group sold nicotine pouches in breach of the law, Reuters reported, in a case that could shape how India regulates sales of new nicotine products at airport retail outlets.
Jul.08
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
2Firsts found that U.S.-facing and cross-border vape retailer Vapesourcing has created a product page for the “RELX Creator Pro 15K Disposable Vape Kit 3%,” marked as “Coming Soon.” The page lists U.S. warehouse shipping options, but does not show that the product is currently available for purchase.
Market
Jun.08
Data|China’s May Vape Exports Fall 10.3%; January–May Shipments Slip 0.9%
Data|China’s May Vape Exports Fall 10.3%; January–May Shipments Slip 0.9%
China’s vape-related exports fell 10.25% year on year in May 2026, marking a second consecutive monthly decline, although exports recovered modestly from April. January-May exports totaled US$4.018 billion, down 0.86% from a year earlier and broadly in line with 2025 levels.
Special Report
Jun.29