UK's largest electronic cigarette company, Totally Wicked, has released their latest financial year performance report which shows a record-breaking performance surpassing previous years.
In the 12 months up to March 31, 2022, this e-cigarette retailer's revenue was £54.4 million, an increase from £43.5 million from the previous year.
The headquarters of Totally Wicked, located in Blackburn, UK, saw an increase in pre-tax profits from £1.9 million to £2.3 million. The company has partnered with Euro Garages, Asda, Blackburn Rovers, and St. Helen's RFC.
A statement signed by the company's board of directors declared that, "due to the strong and mature expansion across all channels and persistent demand for the brand from consumers, combined, the business has overcome the significant damage caused by the COVID-19 pandemic to the industry and its financial position is robust.
This business managed to maintain the large number of new customers attracted by our two main e-commerce websites during the pandemic, resulting in the department's performance being much better than expected when retail stores reopened.
The statement further clarified that the retail business has been recovering better than expected since the outbreak of the pandemic. This can be attributed in part to an increase in the number of electronic cigarettes being sold and a slowdown in the opening of new businesses by competitors who are unable to provide the same fully-integrated products, services and investments as the group.
Totally Wicked was launched by Jason Cropper in 2008 and is now chaired by his brother, Fraser, with Marcus Saxton as CEO.
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