UKVIA calls for stronger regulation of e-cigarette sales

Apr.19.2023
UKVIA calls for stronger regulation of e-cigarette sales
UKVIA responds to reports of electronic cigarette oil exceeding regulations; calls on UK government to strengthen regulation and enforcement.

On April 19th, in relation to the issue of "Independent laboratory disclosing that e-cigarette oil exceeds the standard", 2FIRSTS contacted the UK Vaping Industry Association (UKVIA) to inquire about their opinion on the matter. UKVIA responded to the media through the external communication agency JBP via email regarding their opinion on this matter.


JBP | Image source: Official JBP website.


2FIRSTS presented news reports about "electronic cigarette e-liquid exceeding standard" to which UKVIA responded in an email stating that current regulations in the UK mandate a maximum capacity of 2 milligrams for electronic cigarette products. UKVIA also made it clear that they will not tolerate electronic cigarette companies filling their products to higher levels until this regulation is changed.


The UK Vaping Industry Association (UKVIA) has noted the UK government's pledge to assist the Trading Standards Bureau with increased resources. It is calling for the government to strengthen regulation against the illegal sales of electronic cigarette products while also ensuring compliance with quality and safety standards.


The UKVIA has been calling for measures to be taken to help regulate the sales of these products. We will continue to engage with the government to ensure that all actions are taken to enable the Trading Standards Agency to effectively carry out their work.


The UKVIA is urging law enforcement agencies to tighten their regulation of the sale of illicit electronic cigarette products and to enforce stricter measures in preventing sales to minors.


The UK Vaping Industry Association has submitted a plan to parliament which calls for increased regulation of illegal sales and hefty fines for those who break the rules.


The general points are as follows:


Retailers found selling to minors, including owners and directors, will face fines of up to £10,000. A new national registration scheme will only allow retailers who meet strict qualifications to sell e-cigarette products. The introduction of the first-ever national test purchase program will continuously monitor retailers' sales to minors. Funds collected from fines and the retailer registration scheme will be used to support the enforcement of trade standards by strengthening the authority of the regulatory body.


Finally, UKVIA recommends that manufacturers comply with regulations and laws, and ensure that their products meet quality and safety standards. E-cigarettes play an important role in society, so it is necessary to prevent illegal products from entering the market while allowing smokers to use regulated e-cigarette products.


The UKVIA (UK Vaping Industry Association) has stated that it will continue to work with the government and take all necessary measures to ensure that e-cigarette products in the market comply with regulations and safety standards.


Further Reading:


The UK inspection agency responded to 2FIRSTS stating that electronic cigarette inspections are commissioned by UK law enforcement agencies and that 73% of the products tested exceeded the allowed capacity for e-cigarette liquid.


The Guardian: 73% of e-cigarette liquids in the UK exceed nicotine limits, with 8 zero-nicotine products testing positive for nicotine.


The United Kingdom is planning to crack down on illegal electronic cigarettes. The industry association has announced that it will provide necessary resources to support this effort.


The UK government has announced that it will allocate £3 million to establish a law enforcement group aimed at shutting down stores selling e-cigarettes to minors.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Smoore International Q1 Results: Enterprise-Focused Business Up 48.6% Year-on-Year, Proprietary E-Vapor Brand Business Up 14.3%
Smoore International Q1 Results: Enterprise-Focused Business Up 48.6% Year-on-Year, Proprietary E-Vapor Brand Business Up 14.3%
Smoore International reported its Q1 financial results, with revenue for the period reaching RMB3.856 billion, up 41.7% year-on-year, and net profit (profit for the period) totaling RMB262.5 million, up 36.6% year-on-year. Revenue from its enterprise-focused business was RMB3.2674 billion, representing a 48.6% increase from RMB2.1989 billion in the same period last year. Revenue from its proprietary brand business was RMB588.6 million, up 12.6% from RMB522.6 million a year earlier.
Apr.10 by 2FIRSTS.ai
Argentina’s New Nicotine Rules Draw Cautious Optimism and Market Concerns, Local Tobacco Harm Reduction Advocate Says
Argentina’s New Nicotine Rules Draw Cautious Optimism and Market Concerns, Local Tobacco Harm Reduction Advocate Says
Argentina’s new tobacco and nicotine framework marks a shift from prohibition toward registration, traceability and health surveillance. Argentine THR advocate Juan Facundo Teme told 2Firsts that adult consumers and parts of the local commercial sector are cautiously optimistic, but concerns remain over flavor limits, registration costs and market access. The policy’s implementation may determine whether Argentina can move informal sales into regulated channels.
May.11
Why Many E-Liquids Today Are "Not Bad, but Not Memorable" – Mylor’s Approach to Experience Design
Why Many E-Liquids Today Are "Not Bad, but Not Memorable" – Mylor’s Approach to Experience Design
From May 8 to 10, 2026, Mylor (Booth E70) will exhibit at The Vaper Expo UK, where it will showcase its systematic experience design solutions for e-liquids. At present, the e-liquid market commonly faces a challenge: many products have “no obvious shortcomings, but lack memorable features.” In response, Mylor has proposed refined solutions across multiple dimensions, including device-adaptive sweetness, progressive cooling sensation, fruit-oriented sourness, and segmented nicotine experience.
May.08
Philip Morris International Says Part of Owensboro ZYN Output Is Exceeding Market Demand
Philip Morris International Says Part of Owensboro ZYN Output Is Exceeding Market Demand
Philip Morris International said its Swedish Match facility in Owensboro will adjust part of its production schedule this summer in response to changing market conditions. According to a notice the company gave union leadership and employees on April 22, parts of ZYN production will shift from a 24/7 schedule back to a 24/5 schedule. The ZYN Flagship department will return to a five-day, three-shift operation.
Apr.23 by 2FIRSTS.ai
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Indonesian Parliament Reviews Narcotics Law Draft, May Include Vape Ban Proposal
Indonesian Parliament Reviews Narcotics Law Draft, May Include Vape Ban Proposal
According to Beritasatu, Commission III of the Indonesian House of Representatives is reviewing the Draft Law on Narcotics and Psychotropics and considering including a proposal from the National Narcotics Agency (BNN) to ban vapes.
Apr.10 by 2FIRSTS.ai