Key points:
·New product positioning and features: Philip Morris International (PMI) Japan will launch a new product "TEREA Velvet Pearl" on October 6. "TEREA Velvet Pearl" belongs to the "IQOS ILUMA i" and "IQOS ILUMA" series of heated pods, priced at 580 yen (about $4) for a pack of 20.
·The flavor is a refreshing mint with capsules, allowing consumers to enjoy a mint or mixed berry taste by crushing the capsule.
·The product will be released in stages through offline channels, starting on October 6 at nationwide IQOS stores, expanding to the IQOS online store on October 8, and further entering national convenience stores and other tobacco retailers on October 13.
In a report by livedoor on September 24, 2025, Philip Morris International (PMI) Japan announced that they will be launching a new product called "TEREA Velvet Pearl" starting on October 6, 2025. Priced at 580 yen (approximately 4 USD) for a box of 20 pods, this product is an addition to the "IQOS ILUMA i" and "IQOS ILUMA" series of heated pods. With this new addition, the "TEREA" lineup will now include a total of 24 flavors.
Philip Morris International (PMI) Japan's Product Portfolio Marketing Director, Daniel Sevcik, stated, "'TEREA Velvet Pearl' is a refreshing mint flavored product equipped with capsules. Before crushing the capsules, one can enjoy the mint flavor; after crushing them, one can savor the fruity aroma.
In addition, the four national IQOS specialty stores (Sapporo, Ginza, Nagoya, Shinsaibashi) will showcase the "TEREA Velvet Pearl" with the theme of "shining intense berry aroma." It will be available for purchase at all national IQOS specialty stores starting from October 6, 2025. Sales will begin at the IQOS online store on October 8, and at convenience stores and other national tobacco retailers on October 13.
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