
According to an Abs-cbn report on October 1st, Philip Morris International (PMI) is collaborating with its Canadian subsidiary, Rothmans, Benson & Hedges, to champion the "Unsmoke Canada" movement. This initiative aims to eliminate traditional cigarettes by 2035 and offer smoke-free alternatives for those who are unwilling to quit smoking.
Kory McDonald, the External Affairs Director of Philip Morris International (PMI), revealed the inspiration and objectives behind their campaign.
Our job goal is to support the efforts of other governments in gradually eliminating cigarettes," said McDonald. "For those who are unwilling to quit smoking, we should provide them with other options so they can switch to alternative products.
Donald McDonald pointed out that one of the major obstacles faced by the company in Canada is how to make adult smokers aware of the information regarding alternative products, so that they can make informed decisions. The company hopes that the government will make corresponding regulatory changes and embrace smokeless products, similar to countries like the Philippines.
The Philippines is a prime example where they have created a new regulatory category for non-combustible nicotine products," he stated. "This is a bold approach that we believe Canada can take.
Dr. Ryan Ravi Iyer, the company's scientific communication manager, stated that the harmful effects of tobacco stem from how people consume it. He emphasized that heated tobacco products cannot be considered risk-free but pose lower risks compared to traditional smoking methods. When tobacco is heated, the chemicals produced from combustion either do not exist or exist at significantly lower levels.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com