Uruguay Allows Tobacco Packaging with Branding Elements

Source: Valeri Vatel

Anti-tobacco activists are angry about a recent government decree in Uruguay that allows cigarette manufacturers to print information on their products and add leaflets to tobacco packaging.

In 2019, Uruguay became the first country in Latin America to require plain packaging for tobacco products. This requirement, pioneered in Australia, mandates that tobacco packaging have uniform colors and textures, and prohibits the inclusion of any branding, logos, or other promotional elements inside or on tobacco products.

This measure aims to reduce the attractiveness of tobacco products and elevate the prominence of health warnings.

According to the Campaign for Tobacco-Free Kids (CTFK), the government has recently decided to allow tobacco companies to use plain packaging.

In a statement, the President of the Campaign for Tobacco-Free Kids, Matthew Myers, expressed concern that the Uruguayan government was prioritizing the interests of the tobacco industry over the health of its citizens. Myers further stated that this was not the first time President Lacalle Pou's administration had "surrendered" to the tobacco industry.

Before the government made a decision regarding plain packaging, it revoked a regulation that banned the sale of tobacco heating products such as IQOS and Glo.

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