US experts urge balanced approach to regulating e-cigarettes.

Four tobacco control experts in the United States are calling for a more balanced approach to regulating electronic cigarettes.

In an article entitled "Proposal for the American E-Cigarette Policy Agenda: Products, Prices, Locations, and Promotions", the author observes that many Americans are confused about the relative dangers of nicotine use. Public information about this substance often emphasizes preventing youth use rather than helping adults quit smoking.

According to a paper authored by Kenneth Warner and his colleagues Cliff Douglas and Karalyn Kiessling at the University of Michigan, the United States' policies regarding electronic cigarettes are focusing primarily on measures aimed at reducing youth vaping, such as taxing and restricting flavors.

Unfortunately, some measures may have unintended consequences. For example, reducing taxes on e-cigarettes to decrease teenage use may actually increase smoking rates among children if it is not matched with comparable increases in tobacco taxes. Likewise, some youth-focused taxes appear to be reducing adult e-cigarette use, increasing smoking rates, and decreasing quit attempts. It is critical to develop policies that achieve the dual goal of preventing teen e-cigarette use and increasing adult smoking cessation.

The author advocates for the imposition of significant consumption taxes on cigarettes and other combustible tobacco products by both state and federal governments, and for more moderate consumption taxes to be levied on electronic cigarettes.

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