Vape Retailers in New Zealand Flout New Regulations Enforcement

Apr.03.2024
Several vape retailers in New Zealand are flouting new regulations, selling products with excessive nicotine levels and unapproved flavors.

Several vape retailers in New Zealand are reportedly disregarding recently introduced regulations on vaping products. The new rules, which came into effect on March 21, restrict the level of nicotine that vaping substances can contain and impose stricter regulations on disposables. Among those retailers ignoring these new laws is The Vaping Kiwi, an online store that The Spinoff revealed was advertising products that breach current regulations.

Under the new rules, vape liquids are only permitted to contain a maximum of 28.5 milligrams of nicotine per millilitre. Furthermore, retailers are now limited in the naming of their products and can only use approved flavours in their labels to prevent them from appealing to children. The Spinoff discovered that more than one retailer was advertising and selling products that did not comply with these rules.

One such store, The Vaping Kiwi, held a sale last week wherein it advertised non-compliant products at discounted prices. Despite ongoing regulations being referenced, vape products featuring high nicotine content and unapproved flavour names were readily available for sale. An item purchased by The Spinoff on March 27 was found to contain a nicotine content of 35mg/ml and was labelled as 'apple acai strawberry' – a name which breaches current regulations as 'acai' is not an approved flavour.

Ayesha Verrall, Labour's health spokeswoman and the minister who initiated the vaping rules overhaul, was taken aback by the ongoing sales of non-compliant products. Shosha was another store found to be selling products that contravened the recent rules, with the vape chain continuing to sell a vape juice labelled 'ice cola wild cherry', a name that falls foul of the newly introduced regulations.

Associate Health Minister Casey Costello has expressed her concerns about retailers still selling banned products, stressing the need for stronger enforcement of regulations. The Ministry of Health is also aware of some retailers' non-compliance and is implementing measures to address the situation.

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Türkiye’s trade minister: valued at USD 40 million in illicit e-cigarette products seized over five years
Türkiye’s trade minister: valued at USD 40 million in illicit e-cigarette products seized over five years
Türkiye’s Trade Minister Ömer Bolat said that over the past five years, authorities carried out 4,589 operations seizing 28,683,985 e-cigarette devices and parts and 1,070,586 grams/ml of e-liquid, valued at TL 1,762,796,000 (about USD 40,544,308).
Jan.20 by 2FIRSTS.ai
BAT Malaysia names Mohd Nizom Sairi as board chairman effective January 1, 2026
BAT Malaysia names Mohd Nizom Sairi as board chairman effective January 1, 2026
BAT Malaysia announced that its independent non-executive director Datuk Seri Dr Mohd Nizom Sairi has been re-designated as board chairman effective January 1, 2026.
Jan.04 by 2FIRSTS.ai
New Zealand’s largest vape retailer Shosha accused of using “hidden text” on its website
New Zealand’s largest vape retailer Shosha accused of using “hidden text” on its website
New Zealand vape retailer Shosha is accused of using hidden, white-on-white text on its website to promote refillable and disposable vapes. A Health Ministry spokesperson said it could not comment on individual businesses’ compliance status while matters are being assessed, and said the ministry continues to monitor digital advertising and promotional activity and will act where it considers there may be a breach.
Jan.12 by 2FIRSTS.ai
Phnom Penh “Mystery House” raided: authorities seize over 300,000 smoking devices and related items
Phnom Penh “Mystery House” raided: authorities seize over 300,000 smoking devices and related items
A Phnom Penh venue selling electronic smoking devices — nicknamed the “Mystery House” — was raided on the night of January 15, 2026, with authorities seizing over 300,000 items and arresting the 58-year-old owner. Seized evidence included smoking machines, cigarette heads, bottles of vape juice and marijuana grinding machines.
Jan.19 by 2FIRSTS.ai
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
Swedish Match, a unit of Philip Morris International (PMI), will close its office in Richmond, Virginia, in April 2026 and eliminate 135 positions. PMI said the move is tied to adjustments in its U.S. operating footprint.
Feb.03
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
The Volume Illusion: Measuring the Future of Nicotine with the Tools of the Past
As next-generation nicotine products become economically central rather than marginal, traditional volume-based metrics are increasingly unable to explain consumption, risk, and value. Units designed for a cigarette-based economy struggle to describe systems defined by delivery speed, pharmacokinetics, and adaptive user behavior. Drawing on financial reporting, regulation, and nicotine science, a fundamental question: can the future of nicotine still be measured using the tools of its past?
Feb.09 by Alan Zhao | 2Firsts Perspectives