Key Takeaways:
· Sales Controls: Pakistan proposes an explicit ban on sales of e-cigarettes and e-shisha to people under 18, with stricter enforcement on sales within 50 meters of schools.
· Use & Marketing Restrictions: Proposed ban on use of these products in public places; advertising, promotions, and sponsorships would be restricted.
· Tiered Penalties: First offense: 50,000 rupees (approx. US$177); second offense: 100,000 rupees (approx. US$353); violations within 50 meters of educational institutions: 200,000 rupees (approx. US$706); repeat offenses up to 500,000 rupees (approx. US$1,766).
· Legislative Status: The proposal is at the Senate “bill introduction” stage and remains subject to debate, voting, and potential amendments.
2Firsts, October 10, 2025 — Citing Pakistan’s Bloom Pakistan, the Senate has received a bill proposing a ban on sales of e-cigarettes and e-shisha to individuals under 18, a comprehensive ban on their use in public places, and restrictions on related advertising, promotions, and sponsorships. The bill was submitted to the Senate Secretariat by Senator Sarmad Ali and is currently at the proposal stage, pending review and a vote.
Bill Highlights
· Sales Restrictions: Prohibits sales of e-cigarettes and e-shisha to minors (under 18); tighter controls on sales within 50 meters of schools.
· Use & Marketing: Proposes a public-place use ban; imposes limits on advertising, promotions, and sponsorships.
· Penalties: First offense: 50,000 rupees (approx. US$177); second offense: 100,000 rupees (approx. US$353); violations within 50 meters of educational institutions: 200,000 rupees (approx. US$706); repeat offenses up to 500,000 rupees (approx. US$1,766).
Health & Public Policy Perspective
Health experts note that e-cigarettes and e-shisha contain nicotine and other harmful chemicals that may damage lung health and adversely affect adolescent brain development, increasing the risk of long-term addiction. Although these products are often promoted as safer than traditional cigarettes, research indicates their long-term health risks are not lower and may in some cases be greater.
Cover image: Bloom Pakistan
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
