VAPORESSO Plans to Enhance CSR with Environmental Initiatives
Vaporesso, an electronic cigarette brand under the Smoore company, has announced plans to strengthen its commitment to protecting the environment and advancing corporate social responsibility (CSR) by providing customers with a unique shopping experience.
The "Recycle Your Vape" campaign by VAPORESSO has been launched in over 130 retail stores across the United States and the United Kingdom. The initiative aims to decrease the environmental impact of disposable electronic cigarette devices by retrieving them from landfill sites. The campaign also strives to raise awareness among e-cigarette enthusiasts and encourages more people to participate in environmentally-friendly actions while earning rewards.
Vaporesso is offering a winter care package to customers who make purchases at 40 designated locations in France. The company is also partnering with French non-governmental organization, La Vape Du Cœur, with the aim of reducing the risks associated with smoking. Working through French hospitals and healthcare professionals, the NGO will provide e-cigarette devices to legal smokers who want to quit but are facing financial difficulties.
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