On March 6th, PML, a company based in the UK, launched their first disposable e-cigarette device, VEEBA. This comes after reports from 2FIRSTS that on February 6th, the most popular disposable e-cigarette in the UK, Elfbar 600, was found to have nicotine levels exceeding safety limits by 50%. Despite this, a UK e-cigarette sales specialist told 2FIRSTS that the recall did not affect Elfbar's popularity, and in fact, sales increased as consumers believed they could purchase products with more e-liquid.
VEEBA currently has 9 flavors available in the UK with a nicotine content of 1.8% (20mg/ml). The original price for VEEBA is £5, however it is currently being sold at discounts ranging from 30% to 50% on various e-commerce platforms. In comparison, the Elfbar600, which also has 600 puffs per pod, is priced at around £5 per pod as shown in the graph below.
Image source: 2FIRSTS
In addition, VEEBA positions itself as environmentally friendly, compliant, and targeting adult smokers on its official website, distinguishing itself from other brands. The following screenshot shows customer reviews on the e-commerce platform.
Photo credit: UK E-cig Store.
According to its official website, the VEEBA recycling program aims to reduce waste and promote responsible consumption. Users can obtain a free return label from the website, package their used VEEBA e-cigarettes (at least 4 used e-cigarettes), and send them to their local post office. The British Royal Mail portal allows users to register their returns and receive an email with their postage label. Users can send up to 40 used VEEBA e-cigarettes per return label at no extra cost.
Article in English: VEEBA introduces strategy 30% cheaper than ELFBAR in the UK.
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