Virginia to Introduce Low-Nicotine Cigarettes
Virginia could potentially have low-nicotine cigarettes available by the end of the year. These cigarettes, created by 22nd Century Group, contain 95% less nicotine than regular cigarettes. This development comes as Virginia performed poorly in all categories of the American Lung Association's 2023 State of Tobacco Control Report.
According to John Miller, the Tobacco Division president for 22nd Century Group, these low-nicotine cigarettes are another option for nicotine replacement therapy. Despite the availability of nicotine gums and lozenges, there are still 35 million smokers in the United States. The Food and Drug Administration (FDA) recognizes that there is no one-size-fits-all solution for smoking cessation.
California, Florida, and Texas will be the first states to offer the low-nicotine cigarettes this month. The plan is to expand to 18 other states later in the year. While some groups have concerns about FDA regulation, research has shown that reducing nicotine levels in cigarettes can reduce addiction and toxicant exposure.
During market testing, safety has been a priority, and it has become evident that youth smokers are not interested in these cigarettes. Miller acknowledges that youth smoking issues have shifted towards vapor products. The focus now is on ensuring safety and targeting the right consumer demographic.
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