Key points:
·American cannabis vaporizer manufacturer VPR Brands has reached an exclusive partnership with a licensed distributor in New York State to expand the market for their ELF brand cannabis e-cigarettes in New York City.
·ELF is VPR Brands' proprietary cannabis e-cigarette brand. The cannabis market in New York State has sales exceeding $1 billion, with cannabis e-cigarette products accounting for 27% of the market, indicating significant growth potential.
·The partnership includes exclusive distribution, joint marketing and product strategy development, with a focus on pre-filled products in the initial phase.
According to a report by Apnews on April 24th, American cannabis vaporizer manufacturer VPR Brands (OTC: VPRB) announced that they have entered into an exclusive distribution and licensing agreement with Associated Supply LLC, a licensed distributor in New York State, to drive the expansion of the ELF brand in the adult cannabis market in New York State. The ELF brand is a proprietary brand under VPR Brands, LP.
In March 2025, Associated Supply obtained a distribution license for adult-use cannabis from the state government. According to the agreement, the company will exclusively sell ELF brand pre-filled cannabis e-cigarettes and accessories, covering the entire state of New York.
VPR Brands stated that the retail sales of adult-use marijuana in New York State surpassed $1 billion in 2024, with marijuana e-cigarette products accounting for approximately 27% of the total.
The collaboration between both parties includes exclusive distribution rights, joint marketing campaigns, and product strategy development. Initially, the focus will be on pre-filled vaporizers, with plans to expand to related accessories in the future.
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